Navigating on Mobbin is not fun, especially if you are doing research in depth for different vertical. I've segmented around ~100 categories to help you to better categorize + put micro-categories to make it well sorted/segmented.
💰 FINANCE & FINTECH
💳 Everyday Banking
Mobile-first accounts for daily life.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Chime | Everyday Banking | Fee-free banking built for gig workers who need early access to paychecks. | Gen Z, Budget-Conscious, US | Link |
| Monzo | Everyday Banking | UK's go-to for organizing money into savings "pots" with instant spending alerts. | Millennial, Organizer, UK | Link |
| Starling Bank | Everyday Banking | Professional-grade mobile banking serving UK freelancers and small businesses. | Freelancer, Business Owner, UK | Link |
| N26 | Everyday Banking | Minimalist European account designed for borderless living across the EU. | Digital Nomad, Minimalist, EU | Link |
| Nu | Everyday Banking | Latin America's purple revolution giving first-time credit access to millions. | Mass Market, First-Time User, LatAm | Link |
| bunq | Everyday Banking | The eco-conscious Dutch bank that plants trees with every purchase you make. | Eco-Conscious, Millennial, EU | Link |
| Tomorrow | Everyday Banking | German climate-focused banking that funds renewable energy projects. | Activist, Green, EU | Link |
| Chase UK | Everyday Banking | JPMorgan's cashback-heavy digital banking entry into UK market. | Cashback-Driven, Mainstream, UK | Link |
| KOHO | Everyday Banking | Canadian prepaid Visa blending budgeting tools with credit building features. | Budget-Conscious, Credit Builder, Canadian | Link |
| Minna Bank | Everyday Banking | Japanese digital bank with striking black-and-white graphic novel aesthetic. | Gen Z, Design-First, Japanese | Link |
| Neo Financial | Everyday Banking | Canadian challenger offering high-interest savings with cashback credit integration. | Millennial, Cashback-Driven, Canadian | Link |
| Sumeria | Everyday Banking | French spending app (formerly Lydia) with simplified card management. | Millennial, Euro-Focused, EU | Link |
| Ubank Money App | Everyday Banking | Australian digital spend-and-save accounts targeting younger demographics. | Gen Z, Simple, Australian | Link |
| Up | Everyday Banking | Australian neobank with gamified savings "Savers" and beautiful merchant logos. | Gen Z, Gamified, Australian | Link |
| Monese | Expat Banking | Banking for immigrants and mobile citizens without local credit history. | Expat, Mobile, EU | Link |
| Lloyds Mobile Banking | Everyday Banking | Legacy UK bank's digital access for long-time customers. | Boomer, Traditional, UK | Link |
💸 Payments & Money Movement
Sending and spending domestically and abroad.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Cash App | P2P Payments | The cultural currency of Gen Z for sending money, buying Bitcoin, and drops. | Gen Z, Social-First, US | Link |
| Venmo | P2P Payments | Turn bill-splitting into social media with public transaction feeds. | Millennial, Social-First, US | Link |
| PayPal | P2P Payments | The internet's original wallet, now spanning generations and geographies. | General, Boomer, Global | Link |
| Wise | Cross-Border | The transparent standard for international transfers at mid-market rates. | Expat, Freelancer, Global | Link |
| Vipps | Nordic Payments | Norway's dominant app for friend payments and merchant checkout. | Mass Market, Essential, Nordic | Link |
| GoPay | Indonesian Wallet | Payment system embedded in Gojek super-app. | Ecosystem User, Payment, Indonesian | Link |
| Setel | Fuel Payments | Pay for gas directly from your car in Malaysia. | Driver, Convenience, Malaysian | Link |
🌍 Super Apps & Multi-Currency
All-in-one platforms beyond basic banking.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Revolut | Super App | The global financial OS combining banking, crypto, travel cards, and investing. | Power User, Traveler, Global | Link |
| Alipay | Super App | China's essential app for payments, government services, and urban living. | Ecosystem User, Daily Utility, Chinese | Link |
| Super App | The "everything app" where messaging, payments, and commerce converge. | Social-First, Daily Utility, Chinese | Link | |
| Kakao Pay | Super App | Integrated Korean payment system tied to the dominant Kakao ecosystem. | Tech Native, Ecosystem User, Korean | Link |
| Toss | Regional Super App | Korean all-in-one for banking, investing, and P2P transfers. | Gen Z, Super App, Korean | Link |
| KakaoBank | Regional Banking | Socially integrated Korean banking within massive Kakao ecosystem. | Gen Z, Social Banking, Korean | Link |
| Zing | Multi-Currency | HSBC's travel wallet for spending abroad at real exchange rates. | Traveler, Expat, UK | Link |
📊 Budgeting & Credit Management
Controlling cash flow and building credit.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| YNAB | Budgeting | "You Need A Budget" — zero-based system giving every dollar a specific job. | Disciplined, Debt Destroyer, Global | Link |
| Copilot | Budgeting | Beautiful net worth tracking with Apple-centric design and smart insights. | Techie, Design-First, US | Link |
| Mint | Budgeting | The classic all-accounts dashboard that pioneered aggregation (Legacy). | General, Budgeter, US | Link |
| Monarch | Modern Budgeting | Collaborative finance tool for couples with deep customization options. | Family, Collaborative, US | Link |
| Buddy | Shared Expenses | Manual expense tracker designed for roommates and couples. | Couples, Shared, Subscription | Link |
| Truebill | Subscription Manager | Finds and cancels recurring charges, negotiates bills automatically. | Saver, Optimization, US | Link |
| Credit Karma | Credit Building | Free credit monitoring plus marketplace recommendations for cards and loans. | Planner, Credit Builder, US | Link |
| CRED | Credit Rewards | Exclusive Indian app rewarding users with excellent credit scores. | Premium, Status, Indian | Link |
| Plata Card | Credit Management | Mexican credit card emphasizing transparency and app-first control. | Credit User, Transparent, LatAm | Link |
| Klarna | BNPL | Shopping browser splitting purchases into 4 interest-free installments. | Gen Z, Shopper, Global | Link |
| Afterpay | BNPL | Fashion-retailer integrated installment payments for budget shopping. | Millennial, Shopper, Global | Link |
| Affirm | BNPL | Point-of-sale financing with honest pricing and no hidden fees. | Responsible, Transparent, US | Link |
| Zip | BNPL | Virtual card enabling buy-now-pay-later anywhere Visa is accepted. | Shopper, Flexible, Global | Link |
| Quicken | Legacy Finance | Mobile companion for desktop personal finance software. | Boomer, Traditional, US | Link |
📈 Investing & Wealth Building
Growing net worth actively or passively.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Public | Active Trading | Social investing where you discuss trades and learn from the community. | Social Investor, Community, US | Link |
| Lightyear | Active Trading | Borderless multi-currency investing designed for European traders. | Trader, Power User, EU | Link |
| QuestMobile | Active Trading | Canadian broker app for stocks and options trading. | Trader, Active, Canadian | Link |
| TradingView | Technical Analysis | Advanced charting and social trading ideas for analysts. | Trader, Data-Driven, Advanced, Global | Link |
| Wealthfront | Passive Investing | "Set it and forget it" robo-advisor with tax-loss harvesting automation. | Passive Investor, Millennial, US | Link |
| Betterment | Passive Investing | Goal-based automated portfolios for retirement, safety nets, and big purchases. | Planner, Goal-Oriented, US | Link |
| Acorns | Passive Investing | Rounds up spare change from coffee runs into diversified ETF investments. | Beginner, Passive Investor, US | Link |
| Wealthsimple Invest | Robo-Advisor | Canadian passive robo-advisor for hands-off portfolio growth. | Passive Saver, Canadian, Investing | Link |
| Nutmeg | Robo-Advisor | UK managed portfolios for ISA and pension investing. | Planner, Wealth Building, UK | Link |
| Fidelity | Wealth Management | Industry-leading research tools and retirement planning for serious investors. | Boomer, Serious Investor, US | Link |
| Digit | Automated Savings | AI analyzes spending patterns to automatically transfer savings daily. | Passive Saver, Automation, US | Link |
| Plum | AI Savings | European AI assistant that automates saving and investing decisions. | Saver, AI-Powered, EU | Link |
| Marcus by Goldman Sachs | High-Yield Savings | Goldman's consumer platform offering no-fee high-yield savings accounts. | Saver, Premium Banking, US | Link |
| Bloom | Investment Education | Gamified lessons teaching beginners how to invest in stocks. | Learner, Beginner, US | Link |
| Yahoo Finance | Market Data | The internet's homepage for real-time quotes, charts, and financial news. | Info Seeker, Data-Driven, Global | Link |
| Stocks | Market Monitoring | iOS native app with sparklines and quick market checks. | General, iOS Native, Free | Link |
🆘 Financial Wellness & Safety Nets
Short-term help and AI-powered guidance.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Dave | Financial Wellness | Spots you cash before payday to avoid expensive overdraft fees. | Budget-Conscious, Safety Net, US | Link |
| Cleo | Financial Wellness | AI chatbot that roasts your spending to motivate better money habits. | Gen Z, Personality-Driven, US | Link |
| Oportun | Financial Health | Savings and affordable loans for those with limited credit access. | Underbanked, Lending, US | Link |
👨👩👧 Family Banking
Teaching kids financial literacy.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Greenlight | Family Banking | Debit card for kids with parental controls, chore tracking, and spending limits. | Parent, Educator, US | Link |
| GoHenry | Family Banking | Pre-paid youth card focused on building financial literacy through practice. | Parent, Educator, UK | Link |
| Kit | Family Banking | Gamified money app for Gen Alpha kids by Australia's CommBank. | Gen Alpha, Learner, Australian | Link |
⛓️ Crypto & Web3
The decentralized economy.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Coinbase | Crypto Exchange | The safe, regulated on-ramp for first-time crypto buyers. | Beginner, Trust-Oriented, US | Link |
| Binance | Crypto Exchange | High-volume platform trading every altcoin imaginable with advanced tools. | Power Trader, Risk Taker, Global | Link |
| Kraken | Crypto Exchange | Veteran security-first exchange known for reliability and support. | Security-First, Serious Trader, Global | Link |
| OKX | Crypto Exchange | Global platform offering derivatives trading and integrated wallet. | Advanced Trader, Derivatives, Global | Link |
| Crypto.com | Crypto Exchange | Mass-market crypto with metal debit cards and cashback rewards. | Mass Market, Rewards-Driven, Global | Link |
| MoonPay | Crypto On-Ramp | Credit card gateway simplifying crypto purchases for beginners. | Beginner, Onboarding, Global | Link |
| Phantom | Web3 Wallet | User-friendly Solana wallet for NFTs, DeFi, and on-chain apps. | Web3 Native, NFT Collector, Global | Link |
| Rainbow | Web3 Wallet | Colorful, design-forward Ethereum wallet that makes crypto feel approachable. | Design-First, NFT Collector, Global | Link |
| Coinbase Wallet | Self-Custody | User-controlled wallet for NFTs and DeFi access. | Web3 Native, Self-Custody, Global | Link |
| Trust Wallet | Multi-Chain | Binance-owned wallet supporting vast array of blockchains. | General, Multi-Chain, Global | Link |
| Solflare | Solana Wallet | Dedicated Solana wallet for staking and DeFi participation. | Web3 Native, Solana, Global | Link |
| Glow | Solana Wallet | Beginner-friendly Solana wallet with clean interface. | Beginner, Solana, Global | Link |
| Fuse | Solana Wallet | Security-focused wallet simulating transactions before signing. | Security-First, Solana, Global | Link |
| Family | Web3 Wallet | Design-forward wallet with transaction simulation features. | Security-First, Design-First, Global | Link |
| OpenSea | NFT Marketplace | The primary mobile marketplace for buying and selling NFTs. | Collector, NFT Trader, Global | Link |
| Rarible | NFT Marketplace | Multi-chain NFT aggregator for trading digital collectibles. | Collector, NFT Trader, Global | Link |
| Uniswap | DeFi Exchange | Mobile interface for the largest decentralized exchange protocol. | DeFi User, Advanced, Global | Link |
| Dharma | DeFi Wallet | Simplified DeFi yield access from bank accounts (Legacy). | DeFi User, Legacy, Global | Link |
| World App | Web3 Identity | Universal Basic Income wallet using biometric iris scans for identity. | Futurist, Early Adopter, Global | Link |
🛍️ SHOPPING & E-COMMERCE
🌐 Everything Marketplaces
The digital department stores.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Amazon Shopping | Everything Marketplace | The logistics empire where you can buy anything and receive it tomorrow. | Prime Member, Convenience, Global | Link |
| eBay | Everything Marketplace | The original auction house for collectibles, used tech, and treasure hunting. | Collector, Bargain Hunter, Global | Link |
| Etsy | Everything Marketplace | Human-made goods connecting buyers directly with artisans and vintage sellers. | Creative, Gifter, Global | Link |
| Coupang | Everything Marketplace | South Korea's "Rocket Delivery" setting the global speed standard for e-commerce. | Speed Seeker, Innovation, Korean | Link |
| Taobao | Everything Marketplace | China's chaotic livestream marketplace with endless inventory and social commerce. | Power Shopper, Discovery, Chinese | Link |
| Wish | Everything Marketplace | Gamified treasure hunt for ultra-cheap goods with slot-machine dopamine hits. | Budget, Impulse Buyer, Global | Link |
| Jet | Everything Marketplace | Shopping platform focusing on bulk savings and smart cart optimization. | Budget, Efficiency, US | Link |
👟 Sneaker Culture & Drops
Where footwear meets investment.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Nike SNKRS | Sneaker Drops | Gamified launch platform for limited-edition releases with storytelling features. | Sneakerhead, Hype Culture, Global | Link |
| StockX | Sneaker Resale | Treat sneakers like stocks with live Bid/Ask pricing and authentication guarantees. | Sneakerhead, Investor, Global | Link |
| GOAT | Sneaker Resale | Clean, minimalist marketplace prioritizing authenticity verification for premium kicks. | Sneakerhead, Premium Seeker, Global | Link |
♻️ Resale & Secondhand
Circular fashion economy.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Depop | Social Resale | "Instagram for thrifting" where Gen Z flips vintage finds with aesthetic photos. | Gen Z, Sustainable, Global | Link |
| Vinted | Peer Resale | Fee-free closet cleanout platform making secondhand selling effortless. | Budget, Sustainable, EU | Link |
| Grailed | Menswear Resale | Curated community marketplace for high-fashion menswear and streetwear grails. | Fashionista, Hypebeast, Global | Link |
| Vestiaire Collective | Luxury Resale | Authenticated pre-owned designer marketplace for investment-grade fashion pieces. | Luxury, Sustainable, Global | Link |
| Doji | Tech Resale | Phone marketplace with transparent price history tracking for circular tech economy. | Techie, Circular Economy, UK | Link |
🎥 Live Shopping & Collectibles
Real-time auctions and community buying.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Whatnot | Live Shopping | High-energy livestream auctions for trading cards, comics, and collectibles. | Collector, Community, US | Link |
| Fanatics Live | Live Shopping | Sports card breaks and memorabilia auctions for the trading card community. | Sports Fan, Collector, US | Link |
👗 Fashion Retail
Fast fashion and contemporary brands.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| ZARA | Fast Fashion | Editorial magazine aesthetic delivering runway-inspired trends at breakneck speed. | Fashionista, Trend Chaser, Global | Link |
| H&M | Fast Fashion | Budget-friendly basics with member perks and in-store recycling rewards. | Budget, Everyday, Global | Link |
| UNIQLO | Fast Fashion | Japanese minimalist essentials with barcode scanning and inventory checkers. | Utilitarian, Minimalist, Global | Link |
| ASOS | Fast Fashion | Massive Gen Z inventory with "See My Fit" tech showing real body types. | Gen Z, Style Explorer, Global | Link |
| Zalando | Fashion Aggregator | Europe's leading platform with "Get the Look" AI styling recommendations. | Fashionista, European, Global | Link |
| Hollister Co. | Teen Fashion | California casual style with dark-mode Gen Z app. | Gen Z, Casual, Global | Link |
| Missguided | Fast Fashion | Bold, trendy young women's fashion with high urgency marketing. | Gen Z, Fast Fashion, UK | Link |
| ZIGZAG | K-Fashion Aggregator | Ranks thousands of Korean shopping malls in one interface. | Trend Chaser, Korean Fashion, Affiliate | Link |
✨ Luxury & Streetwear
High-end fashion and hype.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| SSENSE | Luxury Streetwear | Brutalist design selling avant-garde fashion with editorial content integration. | Hypebeast, Design-First, Global | Link |
| FARFETCH | Luxury Aggregator | Connects 1,300+ global luxury boutiques into one white-label marketplace. | Luxury, Multi-Boutique, Global | Link |
| Moda Operandi | Luxury Pre-Order | Shop runway collections before they hit stores via designer trunk shows. | Luxury, Fashion Insider, Global | Link |
| Burberry | Heritage Luxury | Minimalist app for runway shows and iconic British luxury products. | Luxury, Heritage Brand, Global | Link |
| HBX | Streetwear Curator | Hypebeast's curated store for contemporary streetwear. | Hypebeast, Curated, Global | Link |
👔 Activewear & Performance
Fitness-focused fashion.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Nike | Activewear | Personalized shopping with member-exclusive drops and rewards ecosystem. | Athlete, Brand Loyalist, Global | Link |
| lululemon | Activewear | Premium yoga and running gear with community event integration. | Yogi, Premium Seeker, Global | Link |
| Gymshark | Activewear | Influencer-led fitness brand built on community and social proof. | Lifter, Gen Z, Global | Link |
| adidas | Sportswear | Creators Club loyalty and athletic apparel shopping. | Athlete, Brand Loyalist, Global | Link |
| Under Armour | Performance Apparel | Shopping for athletic gear connected to fitness data. | Athlete, Brand Loyalist, Global | Link |
| On | Running Shoes | Swiss performance footwear brand's shopping app. | Runner, Performance-Focused, Global | Link |
💄 Beauty & Personal Care
Cosmetics and grooming.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Sephora | Beauty Retail | Beauty authority with "Beauty Insider" rewards and AR virtual try-on tools. | Beauty Enthusiast, Rewards Member, Global | Link |
| Ulta Beauty | Beauty Retail | One-stop shop bridging drugstore and prestige brands with generous points system. | Beauty Enthusiast, Value Seeker, US | Link |
| Birchbox | Beauty Discovery | The original beauty box pioneer for sampling new products monthly. | Discovery, Beauty Enthusiast, US | Link |
| IPSY | Beauty Discovery | Personalized "Glam Bags" curated through detailed beauty profile quizzes. | Beauty Enthusiast, Personalization, US | Link |
| Dollar Shave Club | Grooming | Direct-to-consumer razor subscriptions managed entirely through mobile. | Men, Convenience, US | Link |
| Hush | Discount Beauty | "Tinder for makeup" with swiping UI for affordable cosmetics. | Gen Z, Gamified, Budget | Link |
🏠 Home, Lifestyle & Design
Filling your space and gifting.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| IKEA | Furniture Retail | AR furniture placement tools and warehouse aisle locators for efficient shopping. | Homeowner, DIY, Global | Link |
| IKEA Place | AR Utility | Dedicated augmented reality app to visualize furniture in your actual room. | Homeowner, Tech Explorer, Global | Link |
| IKEA Home smart | Smart Living | Controls smart blinds, lights, and speakers integrated with IKEA furnishings. | Smart Home, Utility, Global | Link |
| Crate & Barrel | Furniture Retail | Modern furniture shopping with wedding registry management integration. | Homeowner, Premium Seeker, US | Link |
| Anthropologie | Lifestyle | Boho-chic clothing and home decor with textured, editorial aesthetic. | Style Curator, Premium Seeker, Global | Link |
| Magnolia Market | Lifestyle Brand | Chip & Joanna Gaines' modern farmhouse marketplace and decor. | Home Decor, Aesthetic-Driven, US | Link |
| Houzz | Design Inspiration | Pinterest for home design with 20M+ photos and pro directory. | Renovator, Design-Focused, Inspiration, Global | Link |
| Hutch | Virtual Design | AR-powered room design game using real products you can buy. | DIY, Gamified, Visual, Global | Link |
| bless. | Minimalist Wishlist | Anti-Amazon aesthetic focusing on curating unique objects. | Design-Conscious, Curator, Niche | Link |
| Fancy | Curated Discovery | Visually driven marketplace for unique high-design gadgets and gear. | Trendsetter, Design-Focused, Global | Link |
| Redbubble | Artist Marketplace | Print-on-demand marketplace for stickers, decor, and apparel from independent creators. | Fan Art, Creative Support, Global | Link |
🏬 Big Box & General Retail
One-stop shops for everything.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Target | Big Box | "Target Circle" loyalty with in-store maps and aisle-specific item locations. | Suburban, Family, US | Link |
| Walmart | Big Box | "Walmart+" delivery and "Scan & Go" for self-checkout convenience. | Budget, Family, US | Link |
| Best Buy | Electronics Retail | Tech drops, "Totaltech" support, and open-box deal hunting. | Techie, Early Adopter, US | Link |
| Macy's | Department Store | Digital coupons and Star Rewards for apparel and home goods. | Traditional, Mainstream, US | Link |
| DICK'S Sporting Goods | Sports Retail | ScoreCard rewards and gear for team sports athletes. | Athlete, Sports-Focused, US | Link |
| Walgreens | Pharmacy Retail | Prescription pickup with myWalgreens rewards program. | Health-Focused, Convenience, US | Link |
| 7-Eleven | Convenience Store | 7Rewards points and fuel price lock in supported regions. | Snacker, Convenience, US | Link |
| Thrive Market | Healthy Retail | Membership-based market for organic and sustainable grocery staples. | Health-Conscious, Sustainable, US | Link |
🛍️ Direct-to-Consumer & Niche
Specialized shopping experiences.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Warby Parker | Eyewear DTC | Virtual try-on technology for glasses shopping from home. | Shopping, AR-Enabled, US | Link |
| SKIMS | Shapewear DTC | Kim Kardashian's brand with inclusive sizing and neutral tones. | Fashionista, Influencer-Led, Global | Link |
| Bonobos | Menswear | Fit-focused men's clothing with "Guideshop" appointment booking. | Men, Fit-Focused, US | Link |
| Rent the Runway | Fashion Rental | Designer clothing rental subscription for events and workwear. | Sustainable, Fashion-Focused, US | Link |
| Spring | Creator Merch | Buy merchandise directly from YouTubers and creators. | Fan, Creator Support, Global | Link |
| Givingli | Digital Gifting | Artist-designed digital greetings with optional gift card attachments. | Social Gifter, Gen Z, US | Link |
🔍 Fashion Search & Discovery
Finding the right look.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Lyst | Fashion Search Engine | Aggregates millions of fashion items for global price comparison. | Fashion Shopper, Comparison, Global | Link |
| Whering | Digital Wardrobe | Digitize your closet to plan outfits without buying new clothes. | Organizer, Sustainable, Style-Conscious, Global | Link |
| WEAR | Fashion Social | Japanese app showing how real people style clothing items. | Style Seeker, Social Discovery, Japanese | Link |
🎁 Rewards & Optimization
Getting money back on every purchase.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Rakuten | Cashback | The cashback giant paying you to shop through affiliate partnerships. | Deal Hunter, Savvy Shopper, Global | Link |
| PayPal Honey | Deal Finder | Browser extension auto-applying coupons at checkout. | Deal Hunter, Efficiency, US | Link |
| Fetch | Receipt Scanning | Gamified points system rewarding you for scanning physical grocery receipts. | Deal Hunter, Gamified, US | Link |
| Upside | Gas Cashback | Map-based discovery of gas stations offering cash back per gallon. | Driver, Deal Hunter, US | Link |
| Shop | Shopping Assistant | Shopify's package tracker with discovery feed of indie brands. | Online Shopper, Discovery, Global | Link |
| Drop | Card-Linked Rewards | Passive earning by linking cards for automatic cashback points. | Millennial, Passive Rewards, US | Link |
| ShopBack | Cashback Platform | Dominant APAC rewards platform for online and offline retail. | Shopper, Rewards-Driven, SE Asia | Link |
| Everyday Rewards | Grocery Loyalty | Woolworths digital loyalty card with personalized "Boost" offers. | Shopper, Grocery-Focused, Australian | Link |
| Groupon | Local Deals | Vouchers for dining and experiences at steep discounts. | Budget-Conscious, Deal Hunter, US | Link |
📦 Logistics & Services
Handling the goods.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| InPost UK | Parcel Lockers | Manage deliveries and returns via QR code locker system. | Shopper, Logistics, UK | Link |
| Lemonade Insurance | Digital Insurance | AI-powered renters and homeowners insurance with instant claims. | Renter, AI-Powered, US | Link |
🍔 FOOD & DINING
🔍 Restaurant Discovery & Reservations
Finding your next meal and securing the table.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Yelp | Discovery Platform | The legacy yellow pages for local businesses offering crowdsourced reviews and photos. | Local Explorer, Review Reader, US | Link |
| The Infatuation | Discovery Platform | Editorialized guides that answer "where should we eat?" for specific situations and vibes. | Foodie, Taste-Maker, Global | Link |
| Beli | Discovery Platform | "Goodreads for restaurants" where you rank and list every place you have ever eaten. | Gen Z, Social Cataloger, US | Link |
| Google Maps | Discovery Platform | The ubiquitous search tool with photos, hours, and "Popular Times" data. | General, Convenience, Global | Link |
| OpenTable | Reservation Platform | High-volume booking engine powering restaurants worldwide with a points-based reward system. | Diner, Planner, Global | Link |
| Resy | Reservation Platform | Amex-owned platform for booking trendy, high-demand tables at hot spots and culinary events. | Foodie, Status Seeker, US | Link |
| Tock | Reservation Platform | Pre-paid reservation system designed for tasting menus, omakase, and exclusive pop-up experiences. | Fine Diner, Luxury Seeker, Global | Link |
| Blackbird | Loyalty Platform | Web3 restaurant loyalty program using NFC tap-to-check-in for earning perks and currency. | Early Adopter, Foodie, US | Link |
🛵 Global & US Delivery
Getting food to your door.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Uber Eats | Global Delivery | The omnipresent delivery network leveraging Uber's massive driver infrastructure for food and retail. | Convenience, Urban, Global | Link |
| DoorDash | Global Delivery | US suburban dominance with the "DashPass" subscription and extensive retail expansion. | Suburban, Convenience, US | Link |
| Deliveroo | Global Delivery | Premium UK/EU delivery known for quality restaurant curation and "Editions" ghost kitchens. | Foodie, Urban, UK/EU | Link |
| Grubhub | US Delivery | The original US food delivery aggregator now focusing on rewards and campus dining. | General User, Legacy Platform, US | Link |
| Postmates | Urban Delivery | The "deliver anything" pioneer now absorbed into Uber Eats but retaining a distinct brand. | Millennial, Urban, US | Link |
| Wonder | Fast Fine Dining | Vertically integrated delivery service bringing chef-driven mobile kitchens directly to your neighborhood. | Luxury, Food Enthusiast, US | Link |
🌍 Regional Delivery & Super Apps
Local delivery heroes and super-apps.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Rappi | Regional Super App | Latin America's "do anything" app delivering food, cash, medicine, and running errands. | Utility, Convenience, LatAm | Link |
| Grab | Regional Super App | Southeast Asia's dominant platform for rides, food, and payments in one ecosystem. | Ecosystem User, Convenience, SE Asia | Link |
| Gojek | Regional Super App | Indonesian motorcycle taxi service that evolved into a lifestyle platform for food and payments. | Super App User, Urban, SE Asia | Link |
| Meituan Takeaway | Regional Super App | China's local services giant for delivery, reviews, and bookings. | Ecosystem User, Daily Utility, Chinese | Link |
| Zomato | Regional Delivery | India's leading restaurant discovery platform with the "Zomato Gold" dining club. | Foodie, Deal Hunter, Indian | Link |
| Swiggy | Regional Delivery | India's massive food delivery and "Instamart" quick-commerce platform. | Convenience, Mass Market, Indian | Link |
| Baemin | Regional Delivery | South Korea's quirky "Nation of Delivery" app with cult-like brand loyalty. | Pop Culture, Foodie, Korean | Link |
| talabat | Regional Delivery | The Middle East's leading food and grocery delivery platform. | Convenience, Urban, MENA | Link |
| Snoonu | Regional Delivery | Qatari super-app for food and "Snoomart" dark-store grocery delivery. | Local Hero, MENA, Utility | Link |
| Glovo | Regional Delivery | Spanish "yellow bag" courier service delivering anything within a city fast. | Convenience, Urban, EU/Africa | Link |
| Wolt Delivery | Regional Delivery | Nordic delivery app known for exceptional UX and customer support across Europe. | Design-First, Foodie, EU | Link |
| Bolt Food | Regional Delivery | Food delivery extension of the Bolt ride-hailing app operating across Europe and Africa. | Budget-Conscious, European, Convenience | Link |
| foodpanda | Regional Delivery | Pink panda branding with massive market presence across Southeast Asia. | General User, SE Asia, Delivery | Link |
| iFood | Regional Delivery | Brazil's dominant food delivery app with extensive grocery expansion. | Convenience, Mass Market, LatAm | Link |
⚡ Quick Commerce & Groceries
Essentials in minutes.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Instacart | Grocery Delivery | Personal shoppers pick fresh produce from your local supermarkets for same-day delivery. | Busy Parent, Convenience, US | Link |
| Gopuff | Quick Commerce | Vertically integrated "convenience store" delivering snacks and drinks in 20 minutes. | Gen Z, Late Night, US | Link |
| Blinkit | Quick Commerce | India's 10-minute delivery service for groceries and daily essentials. | Speed Seeker, Urban, Indian | Link |
| Shipt | Grocery Delivery | Target-owned membership service providing personalized same-day grocery delivery. | Shopper, Target Ecosystem, US | Link |
| Thrive Market | Organic Grocery | Membership-based organic market with diet-specific filtering like Keto and Paleo. | Health-Conscious, Diet-Specific, US | Link |
| Yamibuy | Niche Grocery | The leading US marketplace for Asian snacks, beauty products, and pantry items. | Expat, Asian Diaspora, US | Link |
| Cornershop | Grocery Delivery | Uber-owned grocery service focused on the Latin American and Canadian markets. | Convenience, Family, LatAm | Link |
| Woolworths | Grocery Delivery | Australian supermarket app with aisle sorting and "Everyday Rewards" loyalty integration. | Family, Weekly Shopper, Australian | Link |
🍔 Fast Food, Coffee & Chains
Quick meals and morning rituals.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Starbucks | Coffee Chain | The gold standard of mobile order-ahead and "Stars" loyalty rewards. | Commuter, Habit, Global | Link |
| Dunkin' | Coffee Chain | "Run on Dunkin" speed focus with "Boosted Status" for frequent visitors. | Commuter, Value Seeker, US | Link |
| Blank Street | Coffee Chain | Tech-enabled minimalist coffee carts with a streamlined pickup experience. | Urban Professional, Minimalist, US/UK | Link |
| McDonald's | Fast Food Chain | Global giant with app-exclusive deals, McDelivery, and loyalty rewards. | Family, Value Seeker, Global | Link |
| Burger King | Fast Food Chain | "Royal Perks" loyalty with gamified cloud games to win food prizes. | Value Seeker, Gamified, Global | Link |
| Taco Bell | Fast Food Chain | Late-night favorite with app exclusives and a "Lover's Pass" subscription. | Gen Z, Late Night, US | Link |
| Subway | Fast Food Chain | "Subway MyWay" rewards with a visual sandwich customization builder. | Value Seeker, Lunch Crowd, Global | Link |
| Chipotle | Fast Casual | "Chipotlane" pickup lanes and rewards for customizable Mexican bowls. | Lunch Crowd, Urban, US | Link |
| Sweetgreen | Fast Casual | Premium salad ordering with "Outpost" drop-off points for corporate offices. | Health-Conscious, Urban Professional, US | Link |
| CAVA | Fast Casual | Mediterranean bowl builder with bright, visual ingredient customization. | Health-Conscious, Lunch Crowd, US | Link |
| Shake Shack | Fast Casual | Premium burger chain app known for its sleek black-and-green design. | Foodie, Urban, US | Link |
| Panera Bread | Fast Casual | "MyPanera" rewards and unlimited coffee subscription management. | Lunch Crowd, Commuter, US | Link |
| CHOPT | Fast Casual | Creative salad ordering with loyalty integration and seasonal menus. | Health-Conscious, Lunch Crowd, US | Link |
| Honest Greens | Healthy Chain | European "real food" chain emphasizing organic sourcing and healthy living. | Wellness, Health-Conscious, EU | Link |
| Snackpass | Social Pickup | College-focused app for ordering ahead that lets you gift loyalty points to friends. | Student, Social, US | Link |
| Allset | Efficiency Dining | Pre-order food to arrive at your table exactly when you sit down to save time. | Efficiency-Obsessed, Time-Saver, US | Link |
| Crumbl Cookies | Bakery Chain | Weekly rotating cookie menu drops driving viral social media engagement. | Gen Z, Viral Chaser, US | Link |
🥘 Cooking, Recipes & Meal Kits
Turning your kitchen into a restaurant.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| HelloFresh | Meal Kit | The largest meal kit service delivering pre-portioned ingredients weekly. | Home Cook, Family, Global | Link |
| Blue Apron | Meal Kit | The original US meal kit pioneer providing chef-designed recipes. | Home Cook, Foodie, US | Link |
| Tasty | Recipe Platform | Buzzfeed's viral overhead cooking videos with a "hands-free" cooking mode. | Visual Learner, Gen Z, Global | Link |
| NYT Cooking | Recipe Platform | The gold standard for tested, reliable recipes from professional food journalists. | Foodie, Home Cook, US | Link |
| Epicurious | Recipe Archive | Condé Nast's massive collection of tested recipes with expert ratings and reviews. | Foodie, Home Cook, US | Link |
| Kitchen Stories | Recipe Platform | Beautiful step-by-step photo and video recipes with a clean German design ethos. | Visual Learner, Design-First, Global | Link |
| SideChef | Recipe Platform | Step-by-step voice guidance cooking app with smart appliance connectivity. | Tech Explorer, Home Cook, Global | Link |
| CREME | Recipe Platform | High-production cinematic cooking classes from world-class chefs. | Foodie, Luxury Learner, US | Link |
| Julienne | Recipe Organizer | Scans physical cookbook recipes into searchable digital formats for easy access. | Organizer, Home Cook, US | Link |
| Cherrypick | Meal Planning | "Shop your cookbook" app that turns recipes into optimized grocery lists automatically. | Planner, Home Cook, UK | Link |
| Mucho | Meal Planning | Visual swipe interface specifically designed to choose weekly meals and auto-generate lists. | Visual Planner, Home Cook, Global | Link |
| Too Good To Go | Food Waste | Buy "surprise bags" of surplus restaurant food at major discounts to prevent waste. | Eco-Conscious, Deal Hunter, Global | Link |
| OLIO | Food Waste | Neighbor-to-neighbor food sharing app designed to prevent household waste. | Eco-Conscious, Community, UK/EU | Link |
🏃 HEALTH & FITNESS
💪 Fitness & Workouts
Training the body through coaching and tracking.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Apple Fitness | Fitness Streaming | Ring-closing workouts seamlessly integrated with Apple Watch biometrics and Apple TV. | Apple Ecosystem, Beginner, Home Gym, Global | Link |
| Nike Training Club | Fitness Library | Extensive free workout library spanning all fitness levels, styles, and goals. | Beginner, Free, Home Gym, Global | Link |
| Peloton | Connected Fitness | High-energy live classes creating a cult-like community around the leaderboard. | Home Gym, Community-Focused, Premium, Global | Link |
| Strava | Social Fitness | The "if it's not on Strava, it didn't happen" social network for endurance athletes. | Runner, Cyclist, Community-Focused, Global | Link |
| Fitbod | AI Strength Coach | Generates workouts based on available equipment, past performance, and recovery state. | Lifter, Data-Driven, Gym-Goer, Global | Link |
| Hevy | Workout Logger | Clean, social workout tracking with automatic rest timers and progression charts. | Lifter, Social, Gym-Goer, Global | Link |
| Nike Run Club | Running App | Audio-guided runs from Nike coaches with adaptive training plans for all levels. | Runner, Brand Loyalist, Global | Link |
| Runna | Running Coach | Dynamic training plans that adapt from 5K to ultramarathon goals based on performance. | Runner, Goal-Oriented, Subscription, UK | Link |
| adidas Running | Running App | Formerly Runtastic, this app integrates with Adidas footwear for biomechanics insights. | Runner, Brand Loyalist, Global | Link |
| Aaptiv | Audio Fitness | "Trainer in your ear" offering audio-guided gym, running, and elliptical workouts. | Audio-Driven, Efficient, Global | Link |
| Fitplan | Influencer Training | Daily workout routines designed and led by popular fitness social media celebrities. | Fan-Driven, Visual, Global | Link |
| Gymshark Training | Brand Workouts | Free workout plans and tracking from the influencer-led Gymshark community. | Gen Z, Lifter, Free, Global | Link |
| Peloton Strength+ | Strength Classes | Peloton's gym-based strength training mode with rep counting via Apple Watch. | Lifter, Brand Loyalist, Gym-Goer, US | Link |
| Centr | Celebrity Wellness | Chris Hemsworth's holistic app combining workout plans, meal prep, and mindfulness. | Lifestyle, Aspirer, Global | Link |
| Equinox+ | Luxury Streaming | Premium on-demand classes from Equinox gyms and SoulCycle studios. | Status-Conscious, Premium, US | Link |
| Ladder | Team Strength | Strength programming organized into teams with live coaches and community accountability. | Lifter, Community, US | Link |
| Future | Personal Training | 1-on-1 digital personal trainer who builds custom plans and checks in daily. | Athlete, Premium, Accountability, US | Link |
| Tempo | AI Home Gym | Uses 3D sensors and AI to count reps and correct your lifting form in real-time. | Lifter, Tech Explorer, Home Gym, US | Link |
| ClassPass | Studio Aggregator | Credits-based subscription for trying boutique fitness studios without long-term commitments. | Urban, Variety Seeker, Subscription, US | Link |
| GO Club | Simple Pedometer | Basic step tracking app with social challenges and leaderboards. | Walker, Casual, Global | Link |
| Any Distance | Workout Visualizer | Creates beautiful shareable data graphics from your workout stats for social media. | Design-Conscious, Social Sharer, Global | Link |
| AllTrails | Hiking Guide | Crowdsourced trail maps, reviews, and GPS tracking for hikers worldwide. | Hiker, Outdoor, Nature Lover, Global | Link |
| Slopes | Ski Tracker | 3D mountain replays showing every run with speed, vertical, and stats. | Skier, Outdoor, Data-Driven, Global | Link |
🧠 Mental Health & Wellness
Meditation, therapy, and emotional regulation.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Headspace | Meditation App | Friendly, animation-guided meditation making mindfulness accessible for beginners. | Beginner, Wellness-Focused, Mass Market, Global | Link |
| Calm | Relaxation App | Sleep stories narrated by celebrities and nature soundscapes for anxiety relief. | Anxious, Sleep-Focused, Wellness-Focused, Global | Link |
| Insight Timer | Meditation Library | Free library with 100K+ guided meditations from thousands of teachers. | Meditator, Free, Variety Seeker, Global | Link |
| Waking Up | Philosophy App | Sam Harris's exploration of consciousness blending meditation with neuroscience. | Intellectual, Wellness-Focused, Skeptic, Global | Link |
| Ten Percent Happier | Skeptic Meditation | Meditation for "fidgety skeptics" based on Dan Harris's practical philosophy. | Skeptic, Practical, US | Link |
| Balance | Personalized Meditation | Meditation app that adapts session recommendations based on your daily responses. | Adaptive, Wellness-Focused, Personalized, Global | Link |
| Open | Breathwork Studio | Modern aesthetic combining breath exercises, yoga, and sound healing classes. | Hip, Wellness-Focused, US | Link |
| Brightmind | AI Meditation | Algorithm-driven meditation instruction that adapts to your progress and needs. | Meditator, AI-Powered, Global | Link |
| Bloom | CBT Therapy | Interactive video sessions providing cognitive behavioral therapy support. | Self-Care, Therapy-Seeker, US | Link |
| Alan Mind | CBT Journaling | Structured therapy exercises and journaling specifically for anxiety management. | Anxious, Therapy-Focused, EU | Link |
| Ahead | Emotion Coach | "Pocket Coach" designed to help with anger management and emotional intelligence. | Self-Improver, Emotional Regulation, Global | Link |
| Wysa | AI Therapy Bot | AI penguin therapist using CBT techniques to support mental health. | AI-Driven, Mental Health, Global | Link |
| QUITTR | Addiction Recovery | Tracker and community support specifically designed for overcoming porn addiction. | Recovery-Focused, Self-Help, Global | Link |
💊 Health Tracking & Medical
Quantified self, nutrition, and healthcare.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Apple Health | Health Aggregator | The iOS vault where all health apps report, creating your unified health record. | Apple Ecosystem, Privacy-First, Global | Link |
| Google Fit | Health Aggregator | Android's activity hub gamifying movement with "Heart Points" and "Move Minutes." | Android User, Casual Mover, Global | Link |
| MyFitnessPal | Food Database | The massive 14M+ food database making calorie counting accessible to everyone. | Dieter, Data-Driven, Mass Market, Global | Link |
| MacroFactor | Adaptive Coach | Science-based diet coach that adjusts to your actual metabolism rather than static estimates. | Biohacker, Data-Driven, Athlete, Global | Link |
| Cal AI | AI Food Logger | Snap photos of meals for instant AI calorie estimation without manual entry. | Gen Z, Tech Explorer, Convenience, US | Link |
| Lifesum | Lifestyle Nutrition | Visual food tracker with a "Life Score" and multiple diet plan options. | Wellness, Visual, EU | Link |
| Noom | Psychology Coach | Weight loss program using CBT to change behavior patterns rather than just tracking diet. | Weight Loss, Psychology-Driven, Coaching, US | Link |
| Zero | Fasting Tracker | Intermittent fasting timer with educational content focused on metabolic health. | Faster, Biohacker, Wellness-Focused, Global | Link |
| Ultrahuman | Metabolic Platform | CGM insights combined with ring data for comprehensive metabolic optimization. | Biohacker, Data-Driven, Premium, Global | Link |
| Oura | Recovery Tracker | Smart ring app measuring sleep stages, HRV, and daily readiness scores. | Biohacker, Data-Driven, Hardware, Global | Link |
| WHOOP | Performance Tracker | Screenless strap tracking strain vs. recovery for athletic optimization. | Athlete, Data-Driven, Hardware, Global | Link |
| Fitbit | Wearable Ecosystem | Pioneer fitness tracker app with community challenges and sleep insights. | Beginner, Community-Focused, Global | Link |
| Withings Health Mate | Wearable Ecosystem | Dashboard for connected scales, BP monitors, and thermometers for clinical tracking. | Health Monitor, Data-Driven, Global | Link |
| Bevel | Health Dashboard | Aggregates wearable data to provide a unified "Body Battery" style readiness score. | Biohacker, Data-Driven, Global | Link |
| Waterllama | Hydration Gamified | Cute animal companions gamifying the act of drinking water throughout the day. | Casual, Wellness, Global | Link |
| LARQ | Smart Bottle | Controls UV-C self-cleaning water bottle settings and provides hydration reminders. | Tech-Focused, Hygiene, Global | Link |
| Flo | Women's Health | Leading period and ovulation tracker with symptom insights and community. | Women, Health Monitor, Privacy-First, Global | Link |
| Clue | Women's Health | Science-based, gender-neutral menstrual cycle tracking with research backing. | Women, Data-Driven, Privacy-First, EU | Link |
| Visible | Chronic Illness | Pacing and HRV tracking specifically designed for Long COVID and ME/CFS management. | Chronic Illness, Health Monitor, Specialized, Global | Link |
| Epsy | Epilepsy Tracker | Seizure and medication logging for epilepsy condition management. | Chronic Illness, Health Monitor, Specialized, Global | Link |
| LIVESTRONG MyQuit | Smoking Cessation | Doctor-approved structured plans to quit smoking with community support. | Recovery, Health, US | Link |
| Hims | Men's Telehealth | Digital prescriptions for hair loss, ED, mental health, and skincare. | Men, Convenience, Telehealth, US | Link |
| GoodRx | Prescription Savings | Coupon platform that reduces prescription costs at almost any pharmacy. | Budget-Conscious, Deal Hunter, Utility, US | Link |
| Zocdoc | Doctor Booking | Find and instantly book appointments with local doctors who accept your insurance. | Health-Conscious, Planner, Utility, US | Link |
| Simple Contacts | Vision Care | Renew contact lens prescriptions via a mobile vision test without visiting a doctor. | Utility, Vision, US | Link |
| Ada | Symptom Checker | AI-driven diagnosis support and personal health assessment tool. | Medical, AI-Powered, EU | Link |
| Eight Sleep | Smart Mattress | Temperature-regulating mattress pod optimizing sleep stages through cooling/heating. | Biohacker, Premium, Hardware, US | Link |
| Rise | Energy Manager | Tracks sleep debt and circadian rhythm to optimize your daily energy peaks. | Productivity, Data-Driven, Sleep-Focused, Global | Link |
| Pillow | Sleep Tracker | Apple Watch sleep cycle tracking with smart alarms and snore recording features. | Apple Ecosystem, Sleep-Focused, Casual, Global | Link |
| Endel | Soundscapes | AI-generated adaptive soundscapes designed for focus, relaxation, and sleep. | Focus, Passive, Wellness-Focused, Global | Link |
✅ Habit Tracking & Behavior
Building better routines.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Streaks | Habit Tracker | Apple Design Award winner limiting you to just 6 daily habits to ensure focus. | Minimalist, Apple Ecosystem, Self-Improver, Global | Link |
| Habitify | Habit Tracker | Data-rich habit tracking with detailed charts and "Habit Arcs" visualization. | Data-Driven, Self-Improver, Quantified Self, Global | Link |
| Gentler Streak | Compassionate Fitness | Fitness tracker emphasizing rest days and avoiding burnout culture. | Wellness-Focused, Anti-Hustle, Apple Ecosystem, Global | Link |
| HabitMinder | Apple Watch Habits | Apple Watch-integrated habit tracking with complication support for health routines. | Health-Focused, Apple Watch, Global | Link |
| Atoms | Atomic Habits | Habit tracker based on the principles of James Clear's "Atomic Habits" philosophy. | Book-Inspired, Self-Improver, Global | Link |
| Fabulous | Scientific Habits | "The Journey" gamified structure based on Duke University research on behavior. | Science-Based, Wellness, Global | Link |
| Done | Simple Habits | Minimalist color-coded bars for tracking daily goal completion streaks. | Minimalist, Simple, Global | Link |
| Tangerine | Mood & Habit | Combined habit and mood tracking with a clean, visual interface. | Visual, Self-Care, Global | Link |
| Breeze | CBT Diary | Mood diary that includes CBT-based tests and mental health exercises. | Mental Health, Therapy-Lite, Global | Link |
| How We Feel | Emotion Tracker | Yale-backed emotional check-in and mood tracking app created by Pinterest co-founder. | Mental Health, Wellness, Free, Global | Link |
| Finch | Mental Health Pet | Gamified self-care where completing wellness tasks nourishes your virtual bird. | Gen Z, Gamified, Mental Health, Global | Link |
| Sweatcoin | Move-to-Earn | Converts daily steps into digital currency that is redeemable for physical products. | Gamified, Casual Mover, Rewards-Driven, Global | Link |
💬 SOCIAL & COMMUNICATION
🎭 Major Platforms & Identity
Curating your persona for the world.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Visual Identity | The world's lifestyle portfolio where every post is a deliberate act of self-curation. | Visual-First, Curated, Gen Z/Millennial, Global | Link | |
| TikTok | Video Discovery | Short-form video algorithm so addictive it learns you better than you know yourself. | Video-First, Algorithmic, Gen Z, Global | Link |
| Snapchat | Ephemeral Messaging | Camera-first messaging for close friends with disappearing Stories and lenses. | Gen Z, Visual-First, Ephemeral, Global | Link |
| YouTube | Long-Form Video | The world's second-largest search engine where everyone is a potential creator. | Video-First, Educational, Evergreen, Global | Link |
| Twitter (X) | Real-Time Text | The global town square for news, discourse, and "main character" moments. | Text-First, Real-Time, News-Driven, Global | Link |
| Threads | Casual Text | Instagram's "nicer" text-based feed for thoughts without the Twitter toxicity. | Text-First, Casual, Meta Ecosystem, Global | Link |
| Social Utility | The digital directory for events, groups, Marketplace, and legacy connections. | General User, Utility, Global | Link | |
| Tumblr | Fandom Blogging | The home of internet fandom, GIFs, and niche subcultures. | Fandom, Creative, Global | Link |
| Visual Search | Not social media, but a visual search engine for aspirational future-self planning. | Visual-First, Aspiration, Planner, Global | Link | |
| Cosmos | Saved Aesthetics | "Pinterest for designers" organizing visual inspiration into curated moodboards. | Visual-First, Creative, Designer, Global | Link |
| Lemon8 | Lifestyle Aesthetic | ByteDance's "Instagram meets Pinterest" aesthetic discovery app. | Gen Z, Aesthetic-Driven, Global | Link |
| ID | Gen Z Profile | Digital profile card for Gen Z social identity created by the team at Amo. | Gen Z, Identity, Social, Global | Link |
💭 Community & Interest Discussion
Group conversations and forums.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Anonymous Forums | The front page of the internet where pseudonyms allow for radical honesty in forums. | Text-First, Anonymous, Community, Global | Link | |
| Discord | Persistent Chat | Voice and text rooms organized by interest, not algorithms—your digital third place. | Voice+Text, Community, Gamer, Global | Link |
| Apollo for Reddit | Reddit Client | Beloved third-party Reddit reader with superior design (Legacy). | Power User, Design-First, Global | Link |
| Quora | Q&A Community | Knowledge marketplace with community-driven questions and answers on every topic. | Info Seeker, Q&A, Global | Link |
| Bluesky Social | Decentralized Text | Open protocol microblogging where users control their own algorithms and data. | Text-First, Open Protocol, Early Adopter, Global | Link |
| Mastodon (Mammoth) | Federated Social | Twitter alternative on the Fediverse with no corporate owner or algorithm. | Text-First, Federated, Privacy-Conscious, Global | Link |
| Orb Social | Web3 Network | Decentralized social networking client built on top of the Lens Protocol. | Crypto-Native, Open Protocol, Global | Link |
📸 Authentic & Anti-Curation
The backlash to fake perfection.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| BeReal. | Synchronized Authenticity | Daily push notification giving you 2 minutes to capture life exactly as it is. | Photo-First, Authentic, Gen Z, Global | Link |
| Lapse | Delayed Gratification | Disposable camera app that "develops" photos hours later to rebuild anticipation. | Photo-First, Ephemeral, Gen Z, Global | Link |
| Dispo | Disposable Camera | David Dobrik's attempt to make photo-sharing feel like the pre-Instagram era. | Photo-First, Nostalgia, Gen Z, Global | Link |
| Retro | Private Journal | Photo journal shared only with your closest circle, not the public feed. | Photo-First, Intimate, Archive, Global | Link |
💬 Messaging & Voice
Talking to people you already know.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Cross-Platform Default | The global standard for free international messaging across Android and iOS. | Text+Voice, Utility, Mass Market, Global | Link | |
| iMessage | Ecosystem Chat | The "blue bubble" status symbol creating in-group dynamics in the US. | Text+Media, Ecosystem, US-Centric, Global | Link |
| Telegram | Feature-Rich Chat | Power user messaging with massive group limits, channels, and bots. | Text+Media, Power User, Privacy-Conscious, Global | Link |
| Signal | Encrypted Privacy | The gold standard for encrypted communication trusted by journalists and activists. | Text+Media, Privacy-First, Security, Global | Link |
| Messenger | Social Graph Chat | Facebook's rich media chat tied to the social graph you've built over decades. | Text+Media, Meta Ecosystem, Mass Market, Global | Link |
| Chinese Super App | The "everything app" where messaging, payments, and government services converge. | Multi-Modal, Super App, Essential, Chinese | Link | |
| LINE | Japanese Super App | Dominant messenger with stickers, payments, and services woven into daily life. | Text+Stickers, Ecosystem, Essential, Japanese | Link |
| KakaoTalk | Korean Super App | 99% market penetration making it synonymous with texting in South Korea. | Text+Media, Ecosystem, Essential, Korean | Link |
| GroupMe | Group SMS | Simple group messaging with SMS fallback that is popular with student groups. | Student, Simple, US | Link |
| Skype | Legacy VoIP | Microsoft's original video calling and messaging tool connecting generations. | Boomer, Video Calls, Global | Link |
| Clubhouse | Drop-In Audio | Live audio rooms that briefly captured the pandemic zeitgeist of intimate conversation. | Voice-First, Live, Ephemeral, Global | Link |
| Airtime | Watch Together | Group video chat platform that lets friends watch videos simultaneously. | Social, Video-Watching, Global | Link |
| Beep | Walkie-Talkie | Voice messaging app with walkie-talkie style interactions for close friends. | Gen Z, Voice-First, Global | Link |
| Tribe | Gaming Video Chat | Video chat overlay specifically designed for mobile gaming coordination. | Gamer, Video-First, Global | Link |
| Sonar | Gaming Voice Rooms | Voice chat rooms focused on gaming culture and community hangouts. | Gamer, Voice-First, Global | Link |
| Monkey | Random Video | "Omegle for mobile" offering random video connections with strangers. | Gen Z, Random, Global | Link |
🏢 Professional Communication
Work-mode social.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Professional Network | The resume that never sleeps—where everyone is their "best professional self." | Text+Profile, Professional, Networking, Global | Link | |
| Slack | Async Work Chat | The operating system for modern remote work replacing email threads. | Text-First, Professional, Async, Global | Link |
| Microsoft Teams | Enterprise Chat | Integrated workplace communication for organizations on Microsoft 365. | Text+Video, Enterprise, Corporate, Global | Link |
| Workplace | Corporate Social | Facebook's enterprise social network for internal company communication. | Employee, Corporate, SaaS | Link |
| Loom | Async Video Messages | Screen recording eliminates meetings by replacing them with watchable walk-throughs. | Video-First, Async, Professional, Global | Link |
| Polywork | Multi-Hyphenate | Professional network emphasizing badges and the portfolio careers of modern workers. | Profile-First, Professional, Portfolio, Global | Link |
| Read.cv (Posts) | Designer Resume | Minimalist professional profiles and social feed for designers and creatives. | Profile-First, Designer, Minimalist, Global | Link |
📍 Location & Hyperlocal
Connecting with people and places nearby.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Nextdoor | Neighborhood Network | Verified local network for lost pets, safety alerts, and neighborhood recommendations. | Text-First, Local, Community, US | Link |
| Citizen | Safety Alerts | Real-time 911 data and crime alerts keeping you aware of incidents nearby. | Alert-First, Safety, Local, US | Link |
| Life360 | Family Tracking | Real-time location sharing and driving safety reports for families. | Location-First, Family, Safety, Global | Link |
| Zenly | Friend Map | Gamified location sharing showing friends on a map in real-time (Legacy). | Location-First, Gen Z, Visual, Global | Link |
| Swarm | Lifelogging Check-Ins | Gamified check-ins tracking everywhere you've been with mayorships and stickers. | Memory Keeper, Gamified, Global | Link |
| Corner | Social Mapping | Sharing favorite spots and travel lists on interactive maps with friends. | Explorer, Travel-Focused, Global | Link |
| Mozi | Friend Map | See friends and their plans visualized on a map interface to coordinate hangouts. | Gen Z, Planning, Global | Link |
| Facebook Local | Events Finder | Dedicated app for Facebook Events discovery and calendar management (Legacy). | Social, Local Events, Global | Link |
| Yik Yak | Anonymous Campus | Hyperlocal anonymous text feed acting as a bulletin board for college campuses. | Student, Anonymous, US | Link |
| Gas | Positive Polling | Anonymous compliments app for high schoolers to boost confidence (acquired by Discord). | Teen, Positivity, US | Link |
| IRL | Event Discovery | "In Real Life" concert and party finder app for discovering local happenings (Legacy). | Socialite, Events, US | Link |
💕 Dating & Romantic Discovery
Finding love (or something like it).
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Tinder | Casual Dating | The app that gamified dating and made "swipe right" part of the cultural lexicon. | Photo-First, Casual, Volume-Based, Global | Link |
| Bumble | Women-First Dating | Dating where women make the first move to shift power dynamics. | Photo-First, Empowered, Relationship, Global | Link |
| Hinge | Designed to Delete | "Designed to be deleted" emphasizing prompts and compatibility over superficial swipes. | Prompt-First, Serious, Relationship, Global | Link |
| Lex | Queer Text Dating | Text-first "personals" ad aesthetic for the queer community rejecting photo-centricity. | Text-First, LGBTQ+, Retro, Global | Link |
| Feeld | Alternative Dating | Dating for couples and singles exploring open, poly, and kinky relationship structures. | Open-Minded, Alternative, Exploration, Global | Link |
| Badoo | Global Volume | Massive international user base focusing on location radar dating. | Photo-First, Casual, Global South, Global | Link |
| happn | Crossed Paths | Matches you with people you've physically walked past in real life. | Location-First, Serendipity, Urban, Global | Link |
| Paired | Couples Connection | Daily questions and quizzes to spark conversation and connection for partners. | Relationship, Wellness, Global | Link |
👥 Friend-Finding & Connection
Making friends and staying close.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Bumble BFF | Friend Mode | Bumble's friend-finding mode using the same swipe mechanics for platonic connection. | Photo-First, Platonic, New-In-Town, Global | Link |
| Peanut | Mom Community | Connecting women through motherhood, fertility, and menopause journeys. | Women-First, Life Stage, Community, Global | Link |
| Yubo | Teen Social | Live streaming and swiping to make friends (not dating) for Gen Z. | Video-First, Teen, Social, Global | Link |
| Slowly | Digital Pen Pals | Messages take hours/days to arrive based on geographic distance, rebuilding anticipation. | Text-First, Slow, Thoughtful, Global | Link |
| Locket | Widget Photos | Send photos directly to your best friends' home screen widgets. | Gen Z, Intimate, Widget, Global | Link |
| Cocoon | Private Family | Dedicated app for a single close group or family unit to share updates privately. | Intimate, Family-First, US | Link |
| Bump | Contact Exchange | Share contact info and social profiles by physically bumping phones together. | Gen Z, Utility, Physical, Global | Link |
| Canopi | Relationship Tracker | Thoughtful tracking of personal connections and follow-up reminders to maintain bonds. | Introspective, Professional Network, Global | Link |
🎫 Events & Communities
Moving from online to IRL and niche interests.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Partiful | Gen Z Invites | Viral text-blast party invitations with RSVP tracking and "vibe checks." | Event-First, Gen Z, Social Planner, US | Link |
| Luma | Professional Events | Clean, tech-focused event pages for mixers, webinars, and networking. | Event-First, Professional, Techie, Global | Link |
| Meetup | Interest Groups | Finding local communities for shared hobbies like hiking, coding, or book clubs. | Interest-First, Hobbyist, Community, Global | Link |
| Eventbrite | Event Discovery | Ticketing and discovery for local workshops, concerts, and experiences. | Event-First, Discovery, General, Global | Link |
| Letterboxd | Film Diary | Social network for logging, reviewing, and discovering movies with fellow cinephiles. | Text+Visual, Cinephile, Tracker, Global | Link |
| Behance | Creative Portfolio | Adobe's showcase platform where designers share projects and get discovered. | Visual-First, Creative, Professional, Global | Link |
| GitHub | Code Social | Social network for developers where your code and contributions are your profile. | Code-First, Developer, Collaboration, Global | Link |
| Co–Star | AI Astrology | Hyper-personalized horoscopes with snarky AI-generated daily insights. | Gen Z, Spiritual, US | Link |
| Dimensional | Personality Test | Modern Myers-Briggs style personality testing visualized in a 3D interface. | Gen Z, Identity-Focused, Global | Link |
| Airbuds Widget | Music Social | Home screen widget showing what your friends are listening to right now. | Gen Z, Music-Focused, Widget, Global | Link |
| Abode | Discord Widget | Home screen widget providing quick access and updates from Discord servers. | Gamer, Widget, Discord User, Global | Link |
| Elbi | Micro-Donations | "Love Button" enabling one-tap charitable micro-donations to vetted causes. | Altruist, Charity, Social Good, Global | Link |
| GoFundMe | Crowdfunding | Personal fundraising platform for medical emergencies, memorial funds, and life events. | General User, Community Support, Charity, Global | Link |
| Kickstarter | Creative Funding | Back creative projects from independent makers offering exclusive rewards. | Early Adopter, Creative Support, Backer, Global | Link |
| Patreon | Creator Support | Monthly membership subscriptions supporting independent creators. | Fan, Creator Support, Subscription, Global | Link |
🎬 ENTERTAINMENT & MEDIA
📺 Premium Streaming (SVOD)
Professionally produced, lean-back viewing.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Netflix | Algorithm TV | The binge-watching pioneer whose "Continue Watching" row knows you too well. | Binge-Watcher, Algorithm-Driven, Mass Market, Global | Link |
| Disney+ | Franchise TV | The Marvel, Star Wars, and Pixar empire for families and franchise superfans. | Family, Franchise Fan, Nostalgia, Global | Link |
| Max | Prestige TV | HBO's prestige dramas meet Discovery's reality TV guilty pleasures. | Quality-Seeker, Drama Fan, Premium, US | Link |
| Hulu | Next-Day TV | Watch last night's episodes today—cable replacement for TV addicts. | TV Junkie, Current Shows, Ad-Supported, US | Link |
| Prime Video | Bundled Streaming | Amazon originals included with Prime shipping—value play, not destination. | Prime Member, Bundled, Value-Seeker, Global | Link |
| Apple TV | Curated Originals | Small, quality-focused catalog betting on prestige over volume and interface aggregation. | Apple Ecosystem, Quality-Seeker, Premium, Global | Link |
| Paramount+ | Sports + CBS | Live sports, news, and the back catalog of CBS, MTV, and Nickelodeon. | Sports Fan, Live TV, Nostalgic, US | Link |
| YouTube TV | Live TV Replacement | Cable replacement with unlimited cloud DVR and 100+ channels. | Cord-Cutter, Live TV, US | Link |
| Coupang Play | Korean Bundled | Video streaming perks included with Coupang e-commerce membership. | Korean, Bundled Value, Korean | Link |
| MUBI GO | Art House Cinema | Hand-picked "film of the day" for serious cinephiles. | Cinephile, Art House, Global | Link |
🎥 User-Generated & Social Video
Infinite scroll, algorithm-fed entertainment.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| YouTube | Video Library | The world's second-largest search engine where everyone is a creator or learner. | Educational, Creator Economy, Long-Form, Global | Link |
| TikTok | Short-Form Addiction | The algorithm that hijacks your dopamine system with perfectly calibrated 60-second hits. | Gen Z, Short-Form, Algorithm-Driven, Global | Link |
| Snapchat | Ephemeral Short-Form | Vertical video feed paying creators to compete with TikTok. | Gen Z, Ephemeral, Short-Form, Global | Link |
| Vimeo | Pro Video Platform | Ad-free high-quality video hosting for filmmakers and creators. | Creator, Professional, Global | Link |
| Vevo | Music Video | Official music video hosting and artist premieres. | Music Fan, Official, Global | Link |
| IGTV | Instagram Video | Instagram's attempt at long-form video (Legacy/deprecated). | Social Creator, Legacy, Global | Link |
| Byte | Short Loops | Vine successor by Dom Hofmann with 6-second loops (Legacy). | Creator, Looping Video, Global | Link |
| Quibi | Short Premium | Premium short-form mobile shows (Failed venture - Legacy). | Commuter, Failed Experiment, US | Link |
| musical.ly | Lip Sync | The lip-sync app that evolved into TikTok (Legacy). | Gen Z, Pre-TikTok, Global | Link |
| Neverthink | Curated Meme TV | Channels of curated internet videos for passive watching (Legacy). | Gen Z, Passive, Global | Link |
| Periscope | Live Broadcasting | Twitter's original live video streaming app (Legacy shutdown). | Broadcaster, Live, Global | Link |
🎮 Gaming & Live Streaming
Real-time entertainment and interactive communities.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Twitch | Gaming Streams | The dominant platform where watching others game is entertainment. | Gamer, Live, Parasocial, Global | Link |
| Discord | Gaming Community | Voice chat and community hubs for gaming clans and friend groups. | Gamer, Community, Social, Global | Link |
| HQ Trivia | Live Game Show | Appointment-based live trivia with cash prizes (Legacy). | Gamified, Live, US | Link |
| Xbox | Console Companion | Remote play capabilities and social gaming hub. | Gamer, Console, Global | Link |
| PlayStation App | Console Companion | Connect with friends and manage game downloads remotely. | Gamer, Console, Global | Link |
| Meta Quest | VR Management | App store and casting management for VR headsets. | VR User, Tech-Forward, Global | Link |
| Apple Games | Arcade Tab | Premium mobile gaming subscription discovery tab. | Casual Gamer, Apple Ecosystem, Global | Link |
| Kahoot! | Classroom Games | Quiz creation and playing for interactive learning. | Student, Teacher, Gamified, Global | Link |
📻 Free & Ad-Supported Video
The new cable TV.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Tubi | Free Streaming | Massive free library of movies and TV funded entirely by ads. | Budget-Conscious, Ad-Supported, Discovery, US | Link |
| Plex | Personal Media Server | Stream your own downloaded movies/TV to any device—the DIY Netflix. | Tech-Savvy, Self-Hosted, Collector, Global | Link |
| Roku | Remote & Discovery | Companion app for device control and content discovery. | TV User, Utility, Free, Global | Link |
🎵 Music Streaming (Discovery & Radio)
Playlists, radio, and algorithmic curation.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Spotify | Playlist Culture | The playlist king whose "Discover Weekly" and "Wrapped" define music discovery. | Discovery-First, Playlist Curator, Social Sharing, Global | Link |
| Pandora | Music Genome Radio | Station-based listening where thumbs up/down trains your personal radio. | Lean-Back, Radio, Casual Listener, US | Link |
| YouTube Music | Video-Integrated | Music streaming with music videos, remixes, and live performances baked in. | Video-Integrated, Discovery, Free Tier, Global | Link |
| Amazon Music | Prime Bundled | Ad-free music included with Prime shipping—good enough for background listening. | Prime Member, Bundled, Background, Global | Link |
| SiriusXM | Satellite Radio | Live radio hosts, Howard Stern, sports, and car-focused content. | Commuter, Talk Radio, US | Link |
| Stationhead | Fan Radio | Host your own live music station for superfans. | Superfan, Audio, Live, Global | Link |
🎧 Music Streaming (Library-First)
Hi-fi quality and collection ownership.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Apple Music | Ecosystem Library | Lossless audio, spatial audio, and deep iTunes library integration. | Audiophile, Apple Ecosystem, Library-First, Global | Link |
| TIDAL | Hi-Fi Audio | High-fidelity streaming and artist equity focus for serious listeners. | Audiophile, Hi-Fi, Artist-Support, Global | Link |
| Deezer | Flow Algorithm | "Flow" creates an infinite personalized mix blending favorites and discovery. | Discovery, International, Library-First, EU | Link |
| IDAGIO | Classical Streaming | Metadata specifically designed for classical composers and works. | Classical Fan, Niche, Premium, Global | Link |
🎤 Music Creation & Independent
Supporting independent artists and making noise.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| SoundCloud | Indie Discovery | The home of underground rap, DJ sets, remixes, and bedroom producers. | Discovery, Underground, Creator-Direct, Global | Link |
| Suno | AI Music Generator | Generative AI creating full songs from text prompts. | Creator, AI-Powered, Experimental, Global | Link |
| Pacemaker | DJ Mixing | Mix Spotify tracks using visual turntable interface. | DJ, Creative, Music, Global | Link |
| [untitled] | Music Collaboration | "Google Docs for music" allowing raw audio track sharing. | Musician, Collaborative, Global | Link |
| WAV | Audio Recording | High-quality mobile recording tool for musicians. | Musician, Utility, Global | Link |
| Demo | Music Journal | Minimalist audio recorder for capturing song ideas on the fly. | Musician, Creative, Utility, Global | Link |
📖 Audiobooks & Spoken Word
Long-form audio narration.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Audible | Audiobook Giant | Amazon's massive audiobook library with credits-based subscription. | Reader, Commuter, Premium, Global | Link |
🎙️ Podcasts (Players & Discovery)
Shows for commutes, chores, and learning.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Apple Podcasts | Default Player | The iOS default with the largest podcast directory—simple and ubiquitous. | Casual Listener, Apple Ecosystem, Discovery, Global | Link |
| Castro | Inbox Triage | Inbox-style queue forcing intentional episode selection, not auto-play. | Power Listener, Intentional, Curation, Global | Link |
| Queue | Podcast Discovery | "TikTok style" vertical feed for discovering podcast clips. | Discovery-Driven, Visual, Gen Z, Global | Link |
| Agora | Minimal Player | Design-focused minimalist podcast experience. | Design-First, Minimalist, Niche, Global | Link |
| Entale | Visual Podcasts | Interactive chapters and synchronized links embedded in audio. | Visual, Innovation, Premium, Global | Link |
| Luminary | Premium Exclusives | Subscription service for exclusive podcast shows. | Listener, Premium Content, Subscription, Global | Link |
| Breaker | Social Podcasts | Commenting and liking podcast episodes socially (Legacy). | Social Listener, Legacy, Global | Link |
| Google Podcasts | Simple Player | Clean, straightforward podcast player by Google (Legacy). | Listener, Simple, Legacy, Global | Link |
🎙️ Podcast Creation & Analytics
For podcast makers.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Spotify for Creators | Creator Dashboard | Analytics and distribution for podcasters on Spotify (formerly Anchor). | Podcast Creator, Analytics, Distribution, Global | Link |
⚽ Sports Media & Scores
Following your teams.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| ESPN | Sports Giant | The worldwide leader in sports—scores, news, and highlights. | Sports Fan, Mass Market, Multi-Sport, US | Link |
| theScore | Clean Interface | Fastest, cleanest sports scores app with betting odds integration. | Sports Fan, Bettor, Mobile-First, Global | Link |
| Apple Sports | Minimalist Scores | Ultra-fast, betting-focused scoreboard with no fluff. | Sports Fan, Bettor, Minimalist, Global | Link |
| Bleacher Report | Social Sports | Highlights, memes, and "Fire" social streams for Gen Z sports fans. | Gen Z, Social, Highlights, US | Link |
| The Athletic | Premium Journalism | Ad-free, deep-dive sports journalism for serious fans. | Serious Fan, Subscriber, Quality, Global | Link |
| NBA | League App | Official NBA app with vertical video highlights and League Pass streaming. | Basketball Fan, Serious, Official, Global | Link |
| NFL | League App | Official NFL app with game replays, RedZone, and NFL+ streaming. | Football Fan, Serious, Official, US | Link |
| Formula 1® | Racing App | Live timing, telemetry, and radio for hardcore F1 fans. | Racing Fan, Data-Driven, Global | Link |
| Premier League | League App | Official football app with Fantasy Premier League (FPL) management. | Soccer Fan, Fantasy Sports, Official, UK/Global | Link |
| MLS | League App | Live scores, highlights, and Apple TV streaming integration for US soccer. | Soccer Fan, Official, US | Link |
| DAZN | Combat Sports | Streaming platform for boxing, MMA, and international soccer. | Combat Fan, Soccer Fan, Cord-Cutter, Global | Link |
| Stadium Live | Sports Metaverse | Gen Z sports fan hangout with avatars and social minigames. | Gen Z, Social Gaming, Metaverse, US | Link |
🎫 Live Events & Ticketing
Getting into the show.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Ticketmaster | Primary Market | The ticketing monopoly controlling most venue primary sales. | General, Event-Goer, Primary, Global | Link |
| Live Nation | Concerts | Global concert promoter app for buying tickets and venue info. | Music Fan, Event-Goer, Primary, Global | Link |
| StubHub | Secondary Market | Resale marketplace for sold-out events at market prices. | Event-Goer, Resale, Last-Minute, Global | Link |
| SeatGeek | Aggregator | Searches all ticket sites showing "Deal Score" for value identification. | Deal Hunter, Aggregator, Comparison, US | Link |
| Gametime | Last-Minute | Spontaneous tickets right before events start at discount prices. | Spontaneous, Deal Hunter, Mobile-First, US | Link |
| DICE | Fair Ticketing | Face-value tickets with fraud prevention and no scalping. | Music Fan, Fair-Value, Anti-Scalper, Global | Link |
| TickPick | Fee-Free Tickets | Ticket marketplace with no hidden buyer fees. | Deal Hunter, Resale, Transparent, US | Link |
📚 Media Tracking & Discovery
Cataloging your cultural consumption.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Letterboxd | Film Social Network | The social diary where cinephiles log, review, and discover films. | Cinephile, Social Tracker, Taste-Maker, Global | Link |
| Shazam | Music Recognition | Instant music identification from listening to the world around you. | Curious, Discovery, Utility, Global | Link |
| Must | Movie Lists | Social list-making and tracking for movies and TV shows. | Tracker, Design-First, Global | Link |
| Shelf | Universal Library | Track games, books, and movies in one unified library. | Collector, Multi-Media, Global | Link |
| Oku | Book Tracker | "Goodreads but pretty"—beautiful reading progress tracker. | Reader, Design-First, Global | Link |
| Fable | Book Clubs | Social reading with chapter-by-chapter discussion groups. | Reader, Social, Community, Global | Link |
🎨 Creator Tools & Production
Making entertainment, not just consuming.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| CapCut | Video Editor | TikTok's free video editor with viral templates and effects. | Creator, Mobile-First, Gen Z, Global | Link |
| YouTube Studio | Creator Dashboard | Analytics, comments, and monetization management for YouTubers. | YouTuber, Analytics, Creator Economy, Global | Link |
| Epidemic Sound | Royalty-Free Music | Music library for creators avoiding copyright strikes. | Creator, YouTuber, Music Licensing, Global | Link |
🚗 TRANSPORT & TRAVEL
🚕 On-Demand Ride Hailing
A car appears when you tap.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Uber | Global Ride Hailing | The verb that replaced "taxi"—summoning a car is now a basic expectation. | Urban, Frequent User, Premium Options, Global | Link |
| Lyft | US Ride Hailing | The "friendlier" alternative to Uber with pink mustaches and driver-first branding. | Urban, Frequent User, US-Only, US | Link |
| Bolt | European Ride Hailing | The budget-conscious alternative making European rides more affordable. | Budget-Conscious, Urban, Frequent User, EU/Africa | Link |
| Grab | SE Asian Super App | The everything app for Southeast Asia—rides, food, payments in one. | Super App User, Urban, Essential, SE Asia | Link |
| Gojek | Indonesian Super App | Motorcycle taxis evolved into a lifestyle platform dominating Indonesia. | Super App User, Urban, Motorcycle, SE Asia | Link |
| Careem | MENA Ride Hailing | The Uber of the Middle East, now Uber-owned but locally branded. | Urban, Frequent User, Regional, MENA | Link |
| Freenow | European Taxi | The leading taxi aggregation app operating across major European cities. | Urban, Taxi, EU | Link |
| Kakao T | Korean Transport | South Korea's dominant transport app for taxis, parking, and designated drivers. | Urban, Essential, Korean | Link |
| Beat Passenger | LatAm Ride-Hailing | Popular ride-hailing service focusing on Latin American and Greek markets. | Local, Budget-Conscious, LatAm | Link |
| inDrive | Bidding Rides | Passengers bid a fare price and drivers accept or counter-offer. | Budget-Conscious, Negotiation, Global | Link |
| BlaBlaCar | Long-Distance Carpool | Trusted city-to-city carpooling connecting drivers with empty seats to passengers. | Budget Traveler, Social, EU | Link |
| Waze Carpool | Commute Sharing | Connects neighbors and coworkers to share gas costs on similar commutes. | Commuter, Cost-Sharing, US | Link |
🛴 Micromobility & Last Mile
Covering the final distance.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Lime | Scooter/Bike Share | Dockless electric scooters and bikes solving the "last mile" problem. | Urban, Short Distance, Eco-Conscious, Global | Link |
| Bird | Scooter Share | The pioneer of dockless scooters littering and liberating city sidewalks. | Urban, Short Distance, Convenience, US | Link |
| Scoot | Scooter/Bike Share | Electric scooter and bike sharing service for urban mobility. | Urban, Short Distance, Eco-Conscious, US | Link |
| Check | Moped Sharing | Shared electric mopeds enabling quick urban travel without ownership. | Urban, Last-Mile, EU | Link |
| ofo | Bike Sharing | The original dockless bike-sharing platform (Legacy). | Budget, Short Distance, Legacy | Link |
🚗 Car Rental & Sharing
Access without ownership.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Turo | P2P Car Rental | "Airbnb for cars"—rent unique vehicles from locals, not fleets. | Traveler, Weekend, Unique Cars, Global | Link |
🗺️ Navigation & Routing
Getting from A to B.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Google Maps | Universal Navigation | The default for navigation, local search, and "how long will this take?" | Daily User, Essential, Global | Link |
| Waze | Social Navigation | Crowdsourced traffic, police alerts, and aggressive routing for drivers. | Driver, Community-Sourced, Global | Link |
| Apple Maps | Ecosystem Navigation | Deep iOS integration with privacy focus and beautiful 3D city views. | Apple Ecosystem, Privacy, Global | Link |
| Citymapper | Urban Transit | The smartest app for navigating public transit in dense cities. | Urban, Public Transit, Global | |
| Transit | Public Transit | Real-time arrival predictions with crowdsourced "GO" train departure alerts. | Urban, Commuter, Global | Link |
| Placify | Map Planning | Visual trip planning tool for organizing spots on a map. | Visual Planner, Travel, Global | Link |
🚘 Automotive & Connected Cars
Your car, controlled from your phone.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Tesla | EV Control | Phone-as-key, climate pre-conditioning, and over-the-air updates. | EV Owner, Tech-Forward, Premium, Global | Link |
| Rivian | Adventure EV | Controlling your electric adventure truck from anywhere. | EV Owner, Outdoors, Premium, US | Link |
| My BMW | Luxury Connected | Remote services, concierge, and vehicle status for BMW owners. | Luxury, Car Owner, Premium, Global | Link |
| Mercedes-Benz | Luxury Connected | Remote start, navigation sync, and service scheduling for Mercedes owners. | Luxury, Car Owner, Premium, Global | Link |
| Waymo | Autonomous Rides | Summoning fully self-driving cars with no human driver. | Early Adopter, Tech-Forward, Urban, US | Link |
| Setel | Fuel Payment | Pay for gasoline directly from your car in Malaysia. | Driver, Convenience, Malaysian | Link |
| Instamotor | P2P Car Sales | Peer-to-peer used car marketplace for private buyers and sellers. | Car Buyer, Marketplace, US | Link |
| Shift | Concierge Car Sales | Delivery-to-driveway used car buying service. | Car Buyer, Premium Service, US | Link |
🅿️ Parking & Moving
Logistics for vehicles and stuff.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| ParkWhiz | Parking Booking | Finding and reserving parking near your destination. | Driver, Urban, Planner, US | Link |
| Lugg | On-Demand Moving | "Uber for moving vans" for instant furniture hauling and small moves. | Mover, On-Demand, US | Link |
✈️ Flight Search & OTAs
Finding the cheapest way to fly.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Skyscanner | Flight Metasearch | "Search Everywhere" to find the cheapest destination based on your budget. | Budget Traveler, Flexible, Deal Hunter, Global | Link |
| Hopper | Predictive Booking | AI predictions telling you when to buy flights to maximize savings. | Budget Traveler, Data-Driven, Deal Hunter, Global | Link |
| KAYAK | Travel Metasearch | Aggregates flights, hotels, and cars across hundreds of booking sites. | Traveler, Comparison Shopper, Research, Global | Link |
| Expedia | Travel OTA | Flight + hotel bundles with rewards points across travel categories. | Traveler, Package Buyer, Mainstream, Global | Link |
| Trip.com | Asian OTA | Comprehensive booking platform with strong Asia-Pacific coverage. | Traveler, Asia-Focused, Global | Link |
🛫 Airlines
The actual booking and boarding.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| American Airlines | US Legacy Carrier | App with dynamic home screen showing flight status, gate, and boarding. | Frequent Flyer, Business Traveler, US-Based, US | Link |
| Singapore Airlines | Luxury Carrier | Premium Asian carrier known for exceptional service and SilverKris lounges. | Luxury Traveler, Premium, Long-Haul, Global | Link |
| Scoot | Budget Airline | Low-cost carrier with playful yellow branding and add-on upsells. | Budget Traveler, Value, Global | Link |
🛬 Flight Tracking
Obsessively watching your flight.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Flighty | Pro Flight Tracker | Incredibly fast push notifications with inbound aircraft monitoring. | Frequent Flyer, Data-Obsessed, Premium, Global | Link |
🚆 Ground Transportation
Trains and rails.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Trainline | European Rail | Simplified train booking across 45 European rail operators. | European, Frequent Traveler, Multi-Country, EU | Link |
🏨 Hotels & Accommodation
Where to sleep.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Airbnb | Home Sharing | Book unique homes and experiences from local hosts worldwide. | Traveler, Experience-Seeker, Flexible, Global | Link |
| Vrbo | Vacation Rentals | Whole-home rentals focused on families and longer stays. | Family Traveler, Weekly Rental, Vacation, Global | Link |
| Booking.com | Hotel Aggregator | The largest hotel inventory with "Genius" loyalty discounts. | Traveler, Hotel-Focused, Frequent, Global | Link |
| HotelTonight | Last-Minute Hotels | Deeply discounted hotel rooms for tonight or the next few nights. | Spontaneous, Deal Hunter, Last-Minute, Global | Link |
| SIX | Boutique Hotels | Booking platform for stylish, "Instagrammable" boutique properties. | Influencer, Aesthetic-Driven, Global | Link |
🏨 Hotel Loyalty
For brand loyalists.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Marriott Bonvoy | Hotel Loyalty | Massive portfolio with mobile key and room customization preferences. | Business Traveler, Status-Conscious, Frequent, Global | Link |
| World of Hyatt | Hotel Loyalty | Premium loyalty program with excellent redemption value and benefits. | Luxury Traveler, Status-Conscious, Frequent, Global | Link |
| IHG Hotels & Rewards | Mainstream Loyalty | Holiday Inn, InterContinental, and Crowne Plaza under one program. | Business Traveler, Mainstream, Frequent, Global | Link |
| Shangri-La Circle | Luxury Loyalty | Premium Asian hotel chain loyalty program with Zen aesthetic. | Luxury Traveler, Premium, Asian, Global | Link |
🗺️ Trip Planning & Utilities
Organizing the chaos of travel.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Wanderlog | Collaborative Planning | Google Docs for trip planning with maps and collaborative editing. | Vacation Planner, Group Travel, Organized, Global | Link |
| Tripsy | Beautiful Itineraries | Gorgeous, Apple-centric trip planning with timeline views. | Traveler, Design-First, Apple Ecosystem, Global | Link |
| Elk | Currency Converter | Minimalist, fast currency conversion with offline mode. | International Traveler, Design-First, Apple Ecosystem, Global | Link |
| Beep | Travel Card | Managing travel cards and payments for public transport. | Commuter, Utility, Global | Link |
🌍 Destination Discovery & Tours
Deciding where to go and what to do.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Culture Trip | Editorial Inspiration | Beautifully curated destination guides and cultural insights. | Inspiration-Seeker, Cultural, Experience-Focused, Global | Link |
| Tripadvisor | Review Aggregator | The legacy review platform for restaurants, hotels, and attractions. | Traveler, Review-Dependent, Mainstream, Global | Link |
| GetYourGuide | Activity Booking | Tours, museum tickets, and experiences bookable last-minute. | Tourist, Activity-Focused, Spontaneous, Global | Link |
| Klook | Asian Activities | Tours, rail passes, and activities focused on Asia travel. | Asia Traveler, Activity-Focused, Deal Hunter, Global | Link |
💼 Business Travel
Expense reports and corporate booking.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Navan | Corporate Travel | (Formerly TripActions) Rewards employees for saving company money. | Business Traveler, Corporate, Global | Link |
| Expensify | Expense Tracking | Receipt scanning and expense report automation. | Business Traveler, Freelancer, Global |
📝 PRODUCTIVITY & TOOLS
🧠 Knowledge Management & Notes
Building interconnected systems of thought and visual organization.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Notion | All-in-One Workspace | Lego blocks for building wikis, databases, and docs—infinitely flexible. | Builder, Team Collaboration, Visual, Global | Link |
| Bear | Markdown Writing | Beautiful, focused markdown writing exclusively for Apple users. | Writer, Design-First, Apple Ecosystem, Global | Link |
| Craft | Native Docs | Fast, native document editor with stunning typography and design. | Writer, Design-First, Team Collaboration, Global | Link |
| Evernote | Legacy Notebook | The original "remember everything" digital filing cabinet for cross-platform organization. | Archivist, Professional, Cross-Platform, Global | |
| Clover | Visual Canvas | Infinite canvas mixing text notes with freehand drawing for visual thinkers. | Creative, Visual Thinker, Global | Link |
| Collect | Visual Bookmarks | Save images and links into visual moodboards for creative inspiration. | Creative, Curator, Global | Link |
| mymind | AI Bookmarks | Browser extension with AI auto-tagging for effortless bookmarking and retrieval. | Visual, AI-Powered, Search-Free, Global | Link |
| Shelf | Asset Organizer | Clean asset management for organizing physical or digital collections. | Organizer, Collector, Utility, Global | Link |
| Alfread | Read Later | Smart read-later app that prioritizes your queue to help you actually read. | Reader, Productivity, Efficiency, Global | Link |
📋 Task & Project Management
Coordinating work and getting things done.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Things 3 | Premium To-Do | Apple Design Award-winning task manager with intuitive gestures. | Task Manager, Design-First, Apple Ecosystem, Global | Link |
| Todoist | Cross-Platform Tasks | Natural language task entry ("tomorrow at 3pm") with karma gamification. | Task Manager, Cross-Platform, Habit Builder, Global | Link |
| Superlist | Hybrid Tasks | Modern collaboration blending personal to-dos with team tasks. | Professional, Team Collaboration, Cross-Platform, Global | Link |
| Asana | Visual Projects | Color-coded projects with "celebration creatures" rewarding completion. | Project Manager, Visual, Team Collaboration, Global | Link |
| Monday.com | Work OS | Highly customizable colored boards for any workflow imaginable. | Project Manager, Visual, Customizable, Global | Link |
| Trello | Kanban Boards | Visual card-based project management popularizing Kanban for teams. | Visual Thinker, Team Collaboration, Simple, Global | Link |
| Linear | Software Teams | Lightning-fast issue tracking designed specifically for engineering teams. | Developer, Tech Team, Speed-Focused, Global | Link |
| Jira Cloud | Enterprise Agile | The heavyweight champion of enterprise software development tracking. | Developer, Enterprise, Complex, Global | Link |
| ClickUp | Everything App | Attempting to replace all other productivity tools with one platform. | Power User, Team Collaboration, Feature-Rich, Global | Link |
| Breeze | Simple Projects | Minimalist project management tool for small teams and freelancers. | Minimalist, Freelancer, Simple, Global | Link |
| Tiimo | Neurodiverse Planning | Visual timeline planner designed specifically for ADHD and autism support. | Neurodivergent, Inclusive, Planning, Global | Link |
| Numo | ADHD Helper | Gamified task management with ADHD community support built-in. | Neurodivergent, Gamified, Community, Global | Link |
📅 Calendar & Scheduling
Controlling when things happen.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Google Calendar | Default Calendar | The ubiquitous standard with event search and Gmail integration. | General User, Cross-Platform, Free, Global | Link |
| Cron Calendar | Speed Calendar | (Now Notion Calendar) Keyboard-first calendar for power users. | Power User, Speed-Focused, Tech Team, Global | Link |
| Amie | Joyful Calendar | Calendar + to-dos with playful design and delightful interactions. | Design-First, Hybrid Tool, Visual, Global | Link |
| Timepage | Visual Calendar | Moleskine's heatmap calendar showing schedule density at a glance. | Design-First, Visual, Apple Ecosystem, Global | Link |
| TimeTree | Shared Calendar | The default for couples and families managing shared schedules. | Family, Shared Planning, Casual User, Global | Link |
| Calendly | Meeting Scheduler | Share your availability link to eliminate email tennis for scheduling. | Professional, Meeting-Heavy, Productivity, Global | Link |
| Saturn Calendar | Student Schedule | High school app tracking bell schedules and friends' class times. | Student, Social, School-Focused, US | Link |
⏱️ Time Tracking & Focus
Measuring and protecting your time.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Toggl Track | Time Tracking | Simple time tracking for freelancers billing by the hour. | Freelancer, Billable Time, Cross-Platform, Global | Link |
| Forest | Focus Timer | Pomodoro timer that grows virtual trees, gamifying focus sessions. | Student, Gamified, Focus, Global | Link |
| timespent | Focus Tracking | Tracks time spent on goals versus distractions for awareness. | Self-Improver, Focus-Seeker, Global | Link |
| Opal | App Blocker | Hard-blocks distracting apps during focus sessions. | Focus-Seeker, Wellness, Screen Time, Global | Link |
| (Not Boring) Timer | Aesthetic Countdown | Haptic visual countdown timer with beautiful design. | Design-First, Novelty, Premium, Global | Link |
| (Not Boring) Vibes | Focus Soundscapes | Visualizers and lo-fi beats for concentration sessions. | Design-First, Audio, Focus, Global | Link |
📧 Email & Communication
Achieving inbox zero and better connectivity.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Gmail | Default Email | The ubiquitous standard with powerful search and organization. | General User, Free, Cross-Platform, Global | Link |
| HEY | Email Reimagined | Opinionated email client with "The Screener" filtering new senders. | Early Adopter, Philosophy-Driven, Premium, Global | Link |
| Spark Mail | Smart Inbox | AI-powered email with smart notifications and team collaboration. | Professional, AI-Powered, Team Email, Global | Link |
| Slack | Async Messaging | The default for modern remote work replacing email chains. | Remote Team, Async Work, Standard, Global | Link |
| Microsoft Teams | Enterprise Chat | Integrated workplace communication for Microsoft 365 organizations. | Corporate, Enterprise, Video Meetings, Global | Link |
| Discord | Community Chat | Gaming-born platform now hosting work communities with voice channels. | Community, Voice-First, Flexible, Global | Link |
| Loom | Async Video | Record screen + face to replace meetings with watchable messages. | Remote Team, Video-First, Async Work, Global | Link |
| Zoom | Video Meetings | The verb for video calls that became essential during the pandemic. | Meeting-Heavy, Video-First, Standard, Global | Link |
| OpenPhone | Business Phone | Collaborative business phone numbers for startup teams. | Startup, Business, Communication, US | Link |
| Skype | Video Calling | The original VoIP giant, still widely used for international calls. | Legacy, Utility, Communication, Global | Link |
💼 Business Tools & CRM
Managing connections and operations.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Airtable | Visual Database | Spreadsheet-database hybrid with beautiful interfaces and automations. | Power User, Visual, No-Code, Global | Link |
| Attio | Modern CRM | Customizable CRM for startups with beautiful design and flexibility. | Startup, Sales, Design-First, Global | Link |
| Clay | Personal CRM | AI-enriched personal relationship manager for your network. | Networker, Professional, AI-Powered, Global | Link |
| Docusign | E-Signatures | Legally binding digital signature platform for contracts. | Business, Legal, Professional, Global | Link |
| Zendesk Support | Customer Support | Mobile helpdesk for managing support tickets on the go. | Support Team, Business, SaaS, Global | Link |
| Mailchimp | Email Marketing | Email campaign creation and management for marketers. | Marketer, SMB, Email Marketing, Global | Link |
| Gusto Mobile | HR Payroll | Employee view for checking paystubs and benefits. | Employee, HR, Payroll, US | Link |
| Deel | Global Payroll | Remote contractor payment management across countries. | HR, Remote Team, Global, SaaS | Link |
| Brex | Corporate Cards | Startup-focused corporate expense cards and management. | Founder, Startup, FinTech, US | Link |
| Polywork | Professional Network | Professional network emphasizing badges and portfolio careers. | Profile-First, Professional, Portfolio, Global | Link |
| Linktree | Bio Link Manager | The original link-in-bio tool for consolidating links. | Influencer, Social Creator, Freemium, Global | Link |
| Square Go | Booking Manager | Client booking and appointment management for service businesses. | Business, Services, Booking, Global | Link |
| Upwork | Freelance Marketplace | Marketplace connecting businesses with freelance talent. | Freelancer, Gig Economy, Global | |
| Fiverr | Gig Marketplace | Services marketplace starting at $5 with tiered offerings. | Gig Economy, Budget Services, Global |
🤖 AI Assistants & Automation
Force multipliers for knowledge work.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| ChatGPT | Conversational AI | The LLM that changed everything—writing, coding, and thinking partner. | General User, AI-First, Versatile, Global | Link |
| Claude | AI Assistant | Anthropic's thoughtful AI assistant excelling at long-form analysis. | Professional, AI-First, Writing-Heavy, Global | Link |
| Perplexity | Answer Engine | AI search providing cited answers instead of blue links. | Researcher, AI-First, Discovery, Global | Link |
| Microsoft Copilot | Productivity AI | GPT-4 integrated into Office apps for document and email assistance. | Professional, Microsoft Ecosystem, Productivity, Global | Link |
| Google Gemini | Google AI | Multimodal AI assistant integrated across Google's ecosystem. | Google Ecosystem, AI-First, Integrated, Global | Link |
| Pi | Empathetic AI | Inflection's emotionally intelligent AI prioritizing supportive conversation. | Casual User, Emotional, Conversational, Global | Link |
| Grok | Edgy AI | xAI's "spicy" chatbot with real-time Twitter data integration. | Early Adopter, Real-Time, X Ecosystem, Global | Link |
| Otter.ai | Meeting Transcription | Real-time meeting transcription with summaries and action items. | Meeting-Heavy, Remote Team, AI-Powered, Global | Link |
| IFTTT | Automation | "If This Then That" connecting apps with simple trigger-action rules. | Automator, Tech-Savvy, Cross-Platform, Global | Link |
| Raycast | Mac Launcher | Supercharged Spotlight replacement with extensions and AI commands. | Developer, Power User, Apple Ecosystem, Global | Link |
| Navigator | Meeting Assistant | Automated agenda tracking and meeting assistance (Legacy). | Manager, AI-Assisted, Legacy, Global | Link |
| Natural AI | Generative Interface | AI that generates the interface you need in the moment. | Experimental, AI-Native, Innovation, Global | Link |
| Dot | Personal AI | AI companion designed to remember context and personal details. | Personal, AI-Native, Assistant, Global | Link |
| Tolan | AI Assistant | Voice-first AI assistant for hands-free help and queries. | Voice-First, AI-Powered, Assistant, Global | Link |
📝 Journaling & Wellness
Private spaces for thinking and reflecting.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| 5 Minute Journal | Gratitude Practice | Guided morning and evening gratitude journaling for happiness. | Self-Improver, Gratitude, Routine, Global | Link |
| Bears Gratitude | Cute Journal | Bear character encouraging daily gratitude practice. | Self-Improver, Cute, Wellness, Global | Link |
| stoic. | Philosophy Journal | Journaling prompts based on Stoic philosophy and wisdom. | Philosopher, Self-Improver, Thoughtful, Global | Link |
| How We Feel | Emotion Tracker | Visual tool for checking in with your emotions and spotting patterns. | Wellness, Emotional Health, Visual, Global | Link |
| Tangerine | Mood & Habit | Mood tracking combined with habit formation in a bright interface. | Wellness, Habits, Design-First, Global | Link |
| pillowtalk | Audio Journal | Voice notes automatically transcribed into searchable journal entries. | Audio-First, Journaling, Verbal Processor, Global | Link |
| Hypelist | Social Lists | Share recommendation lists socially with friends. | Curator, Social, Recommendation, Global | Link |
✅ Habit Tracking
Building better routines.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Streaks | Minimal Habits | Apple Design Award winner limiting you to 6 habits for focus. | Minimalist, Apple Ecosystem, Design-First, Global | Link |
| Habitify | Data-Rich Habits | Detailed habit tracking with charts, streaks, and analytics. | Data-Driven, Self-Improver, Quantified Self, Global | Link |
| HabitMinder | Apple Watch Habits | Apple Watch-first habit tracker with complication support. | Apple Ecosystem, Watch-First, Health-Focused, Global | Link |
| Done | Simple Habits | Color-coded habit tracker with beautiful minimal design. | Minimalist, Design-First, Simple, Global | Link |
| (Not Boring) Habits | Gamified Habits | Habit tracker with unique skins and satisfying completion mechanics. | Design-First, Gamified, Premium, Global | Link |
📂 Utilities & File Management
Keeping files and digital tools accessible.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Dropbox | Cloud Storage | The OG cloud storage that made "files everywhere" mainstream. | General User, Cross-Platform, Standard, Global | Link |
| iCloud Drive | Apple Storage | Deep iOS/Mac integration with seamless cross-device syncing. | Apple Ecosystem, Casual User, Native, Global | |
| WeTransfer | Simple Transfer | Dead-simple large file transfers with beautiful background imagery. | Creative, Simple, Free-Tier, Global | |
| Rewind | Screen Memory | Screen recording and search tool indexing everything you've seen. | Tech-Forward, Memory, Futurist, Global | Link |
| Shift | Browser Utility | Workstation browser organizing apps and accounts into sidebars. | Productivity, Browser, Organization, Global | Link |
| (Not Boring) Calculator | Aesthetic Math | Calculator with custom skins and satisfying sound effects. | Design-First, Novelty, Premium, Global | Link |
| (Not Boring) Camera | Film Aesthetic | Simple camera app with natural film-like photo aesthetics. | Design-First, Photography, Premium, Global | Link |
| (Not Boring) Weather | Gamified Weather | Weather data presented as an interactive 3D video game. | Design-First, Novelty, Premium, Global | Link |
| Elk | Currency Converter | Minimal, fast currency conversion with offline mode. | International Traveler, Design-First, Apple Ecosystem, Global | Link |
| Any Distance | Activity Widget | Share your workouts as beautiful photo widgets. | Fitness, Widget, Social, Global | Link |
| 1Password | Password Manager | Encrypted vault for passwords, credit cards, and sensitive documents. | Security-Conscious, Essential, Cross-Platform, Global | Link |
🎓 EDUCATION & NEWS
🌍 Language Learning (Gamified & Casual)
Building streaks and vocabulary.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Duolingo | Gamified Language | The green owl threatening you into daily language practice through aggressive notifications. | Learner, Gamified, Habit-Driven, Global | Link |
| Duolingo Math | Gamified STEM | Applying Duolingo's addictive mechanics to elementary and adult math practice. | Learner, Gamified, Family, Global | Link |
| Drops | Visual Vocabulary | 5-minute illustrated word games making vocabulary acquisition feel like play. | Visual Learner, Micro-Learning, Casual, Global | Link |
| Memrise | Video Immersion | Learning from video clips of real locals speaking naturally in context. | Learner, Video-First, Immersive, Global | Link |
| Vocabulary | Word Learning | Gamified dictionary with adaptive learning for vocabulary expansion. | Learner, Language, Gamified, Global | Link |
| LookUp | Visual Dictionary | Word-of-the-day app with stunning visual design and illustrations. | Learner, Design-First, Apple Ecosystem, Global | Link |
🗣️ Language Learning (Conversation & Practice)
Actually speaking the language.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Babbel | Practical Conversation | Dialogue-focused lessons teaching practical phrases for real-world conversations. | Serious Learner, Practical, Subscription, Global | Link |
| Speak | AI Voice Tutor | Voice-based AI tutor providing instant feedback on pronunciation and grammar. | Serious Learner, AI-Powered, Speaking, Global | Link |
| Preply | Live Tutoring | 1-on-1 video lessons with human tutors charging by the hour. | Serious Learner, Premium, Personalized, Global | Link |
🧮 STEM & Logic
Learning by doing, not watching.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Brilliant | Problem-Solving | Interactive puzzles teaching math, science, and CS through hands-on challenges. | Logic-Driven, STEM Learner, Interactive, Global | Link |
| Khan Academy | Free Education | Sal Khan's mission to provide world-class education to anyone, anywhere, free. | Student, Free, Comprehensive, Global | Link |
💻 Coding & Technical Skills
Learning to build software.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Mimo | Mobile Coding | Bite-sized mobile lessons for Python, JavaScript, and web development. | Beginner, Mobile-First, Gamified, Global | Link |
| Py | Data Science | Swipe-based lessons specifically for data science and Python. | Beginner, Data-Focused, Mobile, Global | Link |
🎥 Video Courses & Edutainment
Watching experts teach.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| MasterClass | Celebrity Instruction | Cinematic courses from famous people (Gordon Ramsay, Neil Gaiman) teaching their craft. | Aspirer, Entertainment-First, Premium, Global | Link |
| Skillshare | Creative Skills | Project-based creative classes for design, photography, and art. | Creative, Project-Based, Subscription, Global | Link |
| Coursera | University Courses | Certificates and degrees from top universities like Stanford and Yale online. | Career-Focused, Academic, Credential, Global | Link |
| Mindvalley | Personal Growth | Transformational courses on consciousness, wellness, and peak performance. | Self-Optimizer, Spiritual, Alternative, Global | Link |
| Uxcel Go | Design Education | Gamified UX/UI design lessons for aspiring designers. | Designer, Interactive, Career-Focused, Global | Link |
📖 Knowledge Compression & Summaries
Learning faster through curation.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Blinkist | Book Summaries | 15-minute audio/text summaries of non-fiction bestsellers. | Time-Conscious, Audio Learner, Efficiency, Global | Link |
| Headway | Visual Summaries | Gamified book summaries with illustrations and daily challenges. | Visual Learner, Gamified, Micro-Learning, Global | Link |
| Uptime | Knowledge Hacks | 5-minute summaries of books, courses, and documentaries. | Time-Conscious, Efficiency, Micro-Learning, Global | Link |
| Imprint | Visual Explainers | Interactive cards explaining complex topics through beautiful visuals. | Visual Learner, Micro-Learning, Design-First, Global | Link |
🧠 Brain Training & Cognitive
Exercising your mind.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Elevate | Cognitive Games | Daily brain training games for memory, math, reading, and writing skills. | Self-Improver, Gamified, Focus, Global | Link |
🧒 Kids & Family Learning
Educational apps for children.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Rebel Girls | Empowerment | Audio stories of inspiring women designed to empower children. | Gen Alpha, Parent, Values-Driven, Global | Link |
| Kahoot! | Classroom Games | Quiz creation and playing for interactive classroom learning. | Student, Teacher, Gamified, Global | Link |
🎯 Student Tools & Career
Preparing for school and work.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Quizlet | Flashcards | The flashcard giant with user-generated study sets for any subject. | Student, Study, Free, Global | Link |
| Brainly | Homework Help | Peer-to-peer Q&A network for students helping students. | Student, Community, Free, Global | Link |
| Remind | School Communication | Safe messaging platform connecting teachers, students, and parents. | Teacher, Student, Parent, US | Link |
| Handshake | Student Career | Job search network connecting college students directly with employers. | Student, Career-Focused, US | Link |
| RaiseMe | Micro-Scholarships | Earn college scholarship money for high school achievements. | Student, Funding, US | Link |
🎨 Culture, Art & Reference
Encyclopedias and museums.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Wikipedia | Free Encyclopedia | The free knowledge repository for researching anything, anytime. | Info Seeker, Reference, Donation, Global | Link |
| TED | Ideas | 18-minute talks from experts making complex ideas accessible. | Curious, Inspiration-Seeker, Free, Global | Link |
| DailyArt | Art History | One classic painting delivered daily with historical context. | Culture, Art Education, Daily Habit, Global | Link |
| Google Arts & Culture | Virtual Museums | Explore museum collections and art history through virtual tours. | Culture, Education, Free, Global | Link |
📱 News Aggregators & Personalization
AI-curated feeds from multiple sources.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| Apple News | Ecosystem Aggregator | iOS default aggregating publishers with "News+" magazine subscriptions. | General Reader, Apple Ecosystem, Curated, Global | Link |
| Google News | AI Aggregator | Personalized briefing learning from your reading habits with "Full Coverage." | General Reader, AI-Powered, Free, Global | Link |
| Magazine-Style | Visual magazine layout aggregating stories into custom publications. | Visual Reader, Design-First, Curated, Global | Link | |
| Yahoo News | Mass Aggregator | High-volume news portal serving hundreds of millions globally. | General Reader, Mass Market, Free, Global | Link |
| Artifact | AI News Feed | Instagram founders' personalized news feed (shut down 2024, legacy). | Early Adopter, AI-Powered, Social, Global | Link |
| Sift | Mindful News | Calming, therapy-focused news curation reducing anxiety. | Anxious, Wellness, Curated, Global | Link |
| Particle News | AI Summaries | AI-generated news summaries with multi-source synthesis. | Time-Conscious, AI-Powered, Efficiency, Global | Link |
| Gawq | Bias Comparison | Side-by-side headline comparison showing media bias. | Critical Thinker, Analysis, Comparison, Global | Link |
| informed News | Premium Bundle | Curated access to premium publishers like Financial Times in one app. | Professional, Premium, Bundled, Global | Link |
📰 Premium Journalism & Magazines
Newsrooms of record.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| The New York Times | Paper of Record | The gray lady defining American journalism standards for 170+ years. | Informed Citizen, Liberal-Leaning, Premium, US | Link |
| The Wall Street Journal | Business News | Conservative-leaning business journalism for decision-makers and investors. | Business Professional, Conservative, Premium, US | Link |
| The Guardian | Independent Journalism | Supporter-funded British journalism with global progressive perspective. | Informed Citizen, Progressive, Donation, UK | Link |
| USA TODAY | Visual National | Infographic-heavy national news with visual storytelling focus. | General Reader, Visual, Mainstream, US | Link |
| South China Morning Post | Asia-Focused | Hong Kong-based coverage of China and Asian affairs with context. | Asia-Focused, Business, International, Global | Link |
| The Atlantic | Cultural Analysis | Long-form essays analyzing society, politics, and culture. | Intellectual, Thoughtful, Premium, US | Link |
| The New Yorker | Literary Culture | Cartoons, fiction, essays, and deep reporting for the culturally engaged. | Intellectual, Literary, Premium, US | Link |
🎙️ Audio Journalism & Podcasts
News for your ears.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| NYT Audio | Audio Journalism | "The Daily" podcast plus narrated NYT articles for subscribers. | Informed Citizen, Audio-First, Commuter, US | Link |
📊 Specialized News (Tech, Sports, Finance)
Deep focus on specific topics.
| Name | Micro Category | Description | Tags | Link |
|---|---|---|---|---|
| The Athletic | Sports Journalism | Ad-free, deep-dive sports coverage by beat writers, not hot takes. | Sports Fan, Subscriber, Quality-Focused, Global | Link |
| Bleacher Report | Social Sports | Highlights, memes, and "Fire" social streams for Gen Z sports fans. | Gen Z, Social, Highlights, US | Link |
| ESPN | Sports Giant | The worldwide leader covering all sports with comprehensive analysis. | Sports Fan, Mainstream, Free, US | Link |
| TechCrunch | Startup News | The record of funding rounds, acquisitions, and Silicon Valley movements. | Tech Professional, Startup, Free, Global | Link |
| Product Hunt | Daily Launches | Leaderboard of new products launching every day at midnight. | Maker, Early Adopter, Community, Global | Link |
| Bloomberg | Financial News | Terminal-quality market-moving news and data for professionals. | Finance Professional, Real-Time, Premium, Global | Link |
| Yahoo Finance | Market Data | Free real-time quotes, charts, and financial news for retail investors. | Retail Investor, Free, Data-Heavy, Global | Link |
| Finimize | Daily Briefing | 3-minute daily financial news for young professionals. | Young Professional, Time-Conscious, Micro-Learning, Global | Link |
| Quartz | Business Chat | Innovative business news interface focused on the global economy. | Innovator, Business, Experimental, Global | Link |
| Ground News | Bias Comparison | Shows the same story across left/center/right sources visualizing bias. | Critical Thinker, Bias-Aware, Analytical, Global |
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