Every interface is a set of decisions:
what to show,
what to hide,
what to delay.
Great design isn’t adding more.
It’s subtracting wisely.
Users don’t need every option.
They need the right option at the right moment.
When design works, it feels effortless.
That effort was made earlier — by someone thinking carefully.
Good design is intentional omission
– Serguey Asael Shinder
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