There is no doubt that consistency is the secret to a strong and recognizable brand in the current design and marketing landscape. A Brand Guidelines Template for Digital & Print Media acts as a handbook for companies to present a unified and consistent image and message to their customers on all channels. While brand guidelines work as a common platform for aligning brand standards across the line, from the website and social media to the brochure and business card, each design and message must be in the brand's likeness.
What Is a Brand Guidelines Template?
The brand guidelines template is a good-quality brand guidelines document in a professional style. The document serves as a brand style guide that the marketing teams, designers, and content producers can use to understand what is and what is not appropriate in the context of digital and print media.
Teams can use the document as a single source of brand integrity to help with brand consistency, free up time, and reduce design errors.
The importance of brand guidelines for digital & print media
Even though digital and print platforms have different technical requisites, the brand identity of the two should be cohesive at all times. Brand guidelines serve as a tool to;
● Keeping consistent visual standards on websites, applications, and print materials
● Guarantee trust and familiarity from the audience team
● Support the marketing campaigns professionally
● Make it more comfortable to work with agencies, freelancers, and partners
Key Components Of A Brand Guidelines Template
A standard brand guidelines template typically has the following:
1. Brand Overview
This part describes the brand’s mission, vision, values, and personality. It gives the user of the guidelines a deep insight into the brand and the brand that is presented.
2. Logo Usage Rules
The logo guidelines are a set of rules that dictate what a brand's logo should look like when used in digital settings or any physical form. The given parts of the brand logo, combining and leaving space around it, the smallest size that can be used, and disallowed examples of the logo are some of the things shared in the logo guidelines.
A well-defined color scheme is a must. Besides identifying primary and secondary colors, the brand guidelines' color section should also contain the color value references for both digital (HEX codes) and print (CMYK values) applications. Following a certain color closely will definitely create a strong brand recognition.
3. Typography
Typography guidelines communicate what the brand fonts are. Apart from just the fonts used for headings, paragraphs, and captions, it is also good to mention the font sizes, the hierarchy, and fallback fonts to stay brand consistent when different devices and platforms are used.
4. Imagery and Graphic Style
The section is concerned with photography, illustrations, icons, and other graphics that a brand may have. If a company prefers to use fewer pictures and more graphics or lifestyle photography, setting the rules for these elements extends to a level of harmony with a brand's overall visual language.
5. Tone of Voice
Brand identity doesn't only refer to what a brand looks like; the brand also expresses itself through language. The instructions can serve as communication guidelines for the voice and tone of digital and print copy.
A professional brand guidelines template offers the use of a brand to grow at a much faster rate. It makes the process of bringing new team members on board easy, speeds up the content creation process, and helps to maintain consistency at all brand touchpoints. It also improves the workflow and client satisfaction.
The Last Words
A Brand Guidelines Template for Digital & Print Media is a must-have resource that can help a brand always portray a professional and consistent image. Brands that not only clearly state the design rules but also communication standards would be able to have a strong, easily identifiable presence in the eyes of their customers across all platforms. Spending time on good brand guidelines is an investment that will pay back for a very long time through brand success.
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