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Jesse Showalter: What Makes a Good Website Hero?

What makes a great website hero? This guide breaks down why the top fold is your site’s prime real estate and shows you how to craft messaging that actually connects. You’ll get the lowdown on the must-have elements of a high-converting hero, plus a step-by-step path from wireframe to polished design.

Perfect for designers, marketers, and founders alike—no advanced skills needed. Follow along with real examples (Living House, Crustmill.com, DocTocToc.ca), nail your A/B testing game, and watch those conversions climb.

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