What Makes a Good Website Hero?

Fabio breaks down why the hero section is your site’s VIP real estate and how to turn casual visitors into customers—no design PhD required. You’ll nail messaging that speaks to your audience, layer in must-have elements (headline, subheadline, visuals, CTA), and follow a simple wireframe-to-polished design workflow.

He even walks through real-world examples (Living House, Crustmill.com, DocTocToc.ca) before sharing pro tips on A/B testing and optimization so you can squeeze every drop of conversion juice from your hero.

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