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Jesse Showalter: What Makes a Good Website Hero?

What Makes a Good Website Hero?

Your hero section is prime real estate—so treat it like the VIP lounge of your site. Nail a powerful headline, clear sub-headline, eye-catching visuals, and an irresistible call-to-action that speaks directly to your audience. This guide walks you from wireframe to polished design, showing you exactly which elements drive conversions.

You’ll also get a foolproof process for testing and optimizing your hero so it keeps outperforming expectations. No advanced design skills needed—just practical tips that turn casual visitors into loyal customers.

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