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Jesse Showalter: What Makes a Good Website Hero?

Think of your hero section as the VIP lounge of your website: it’s prime real estate that welcomes visitors and convinces them to stick around. This guide breaks down why heroes matter, how to craft messaging that speaks to your audience, the must-have elements for conversion, and a clear process from wireframe to polished design—plus pro tips for testing and optimization.

Perfect for designers, marketers, and founders (no fancy design degree needed!), Fabio’s tutorial even comes with handy timestamps, social links, and bonus resources to help you build a hero section that actually performs.

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