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Jesse Showalter: What Makes a Good Website Hero?

What Makes a Good Website Hero?

This practical guide unpacks why your site’s hero section is pure gold for conversions and walks you through crafting spot-on messaging that clicks with your audience. You’ll learn the must-have elements of a high-impact hero, from a simple wireframe to polished design, plus pro tips on A/B testing and optimization.

Perfect for designers, marketers, and startup founders, this tutorial delivers real-world examples (Living House, Crustmill.com, DocTocToc.ca) and a clear, step-by-step process—no PhD in design required. Get ready to boost user engagement and turn visitors into customers!

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