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Jesse Showalter: What Makes a Good Website Hero?

What Makes a Good Website Hero?

Learn how to turn that prime “above the fold” space into a conversion engine by nailing your message, visuals, and call-to-action. Fabio walks you through why your hero section is the most valuable real estate on your site, breaks down the must-have elements (headline, subhead, imagery, and CTA), and shows you how to go from rough wireframe to polished design.

You’ll also get real-world examples (Living House, Crustmill.com, DocTocToc.ca), plus simple tips for A/B testing and optimization—no fancy design degree required. Perfect for designers, marketers, and founders who want websites that actually perform.

Watch on YouTube

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