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Jesse Showalter: What Makes a Good Website Hero?

This quick guide dives into why your website’s hero section is prime real estate and how to turn it into a conversion machine. You’ll learn to nail messaging that speaks to your audience, identify the must-have elements of a high-impact hero, and follow a clear wireframe-to-design workflow.

Along the way, you get pro tips for A/B testing and optimization, plus handy timestamps to jump between real-world examples like Living House, Crustmill.com and DocTocToc.ca. Perfect for designers, marketers or founders who want big results without needing advanced design chops.

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